Planet Moods – Playing It Right

We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.

\ 25K MONTHLY TRANSACTIONS

\ AOV LIFT 450%

\ INCREASE IN REVENUES

\ DECREASE IN RETURN RATIO

About The Brand

Moods Condoms is a manufacturer of condoms made from natural rubber latex. It is manufactured HLL Lifecare Limited, a Government of India undertaking. HLL was started off in 1966 with the objective of producing condoms for the National Family Planning Program. Today The moods condoms are a favourite among the old and the youth too owing to the different variety of flavoured and textures that take your partner excitement to the best and next level. Such as dotted, ribbed, ultra thin with the variety like melange, blaze, absolute xtasy, cool and all night condoms.

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Decoding The Brief

Moods condoms, is an old brand and was popular among the older audiences, who weren’t to tech savy, we had to change the way that the brand was perceived , and while doing that we had to appeal to a younger audience who were active across digital platforms. The campaign aimed at reaching out to their target group and encouraging them to buy condoms and other products via their ecommerce website.

CHALLENGES

#IndiaHatesCondoms trends online after survey reveals 95 per cent of Indians don’t wear condoms. For a country that has seen a staggering 400 per cent increase in sexually transmitted diseases (STDs) over the last three decades, Indians seem to be inexplicably averse to wearing condoms.

Our Strategy

Not only did we have to change the behaviour of users at large, but we also had to change the perception of the brand before we could even begin to drive sales online. We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.

Campaign Execution

The way in which the campaign was executed was largely the reason behind the results we were able to achieve for the brand. Our campaign execution mirrored our strategy to the Tee. We split up execution into three distinct areas which would resonate with our audiences, change the perception of the brand in their eyes and ultimately result in a significant uptake in revenues for our brand via online channels.

\ AOV LIFT 450%

\ INCREASE IN REVENUES

\ 25K MONTHLY TRANSACTIONS

\ DECREASE IN RETURN RATIO

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