why your digital marketing strategy should include seo and blog writing
Beyond your company website, a blog is a fantastic tool to keep your audience in the loop about your business.
A chief reason every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website.
It creates a two-way conversation with customers, leads and industry peers. With a more relatable tone and an interactive platform, you can encourage feedback and discussion in the comment sections of your blogs.
If people find your blog content informative, relevant and engaging, chances are they’ll trust that your email newsletters are as well
Blogs allow for in-depth explanations and teaching about what your products and services can really offer.
There are several reasons you should consider developing a business blog
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is seo blog and content ?
We recognize that the phrase "SEO" frequently receives a poor rap. And what role does blogging play here? The key to SEO is consistently updating your material in a relevant manner.
Blogging is a fantastic way to use social media to attract visitors back to your website. You can encourage customers to visit your website by sharing links to useful, pertinent material on social media. For the purpose of directing visitors to a certain product or store page on your website, you may also directly embed inbound links within your blog posts.
most common mistakes that come up during blog writing
Blogging may be simple, but it’s not easy — and far too many businesses get into it thinking they just have to publish some content and the traffic and leads will come streaming through their doors.
Choosing the wrong topics - when companies don’t write on topics relevant to their audience.
Not publishing frequently (or consistently) enough - we recommend publishing three articles per week as the norm.
The content is not user-focused - when content doesn’t have the reader in mind.
The articles aren’t comprehensive enough - focus on answering the question at hand fully with helpful, good writing.
The content is poorly formatted - Let’s say you really strive to answer a question fully and comprehensively and end up with a very long blog article.
Not linking to other content - Let’s say someone finds your content through organic search. They read the entire article, and feel that it answered their question in full, but now they have other questions around the topic they want to explore.
few of the most important ways to measure the performance of your blog
Overall Blog Visits how many visits does your blog rake in in a given period of time?
Traffic Source Breakdown –Where is the traffic to your blog coming from? Social media? Organic search? Referrals?
Blog Homepage Visits – Of your overall blog visits, how many can be attributed to the homepage of your blog?
Average Views per Post This metric is good for understanding how each individual blog post contributes to overall traffic.
Average Inbound Links per Post Are you creating content worth linking to? Inbound links are extremely valuable currency in the land of search engines.
New Blog Leads Traffic is all well and good, but leads (and customers!) are a much better indicator of your blog's impact on your business' bottom line.
the top reasons why having a business blog is so important for your digital marketing strategy
Companies see significant benefits when they blog frequently compared to companies that blog infrequently or not at all.
Finding informative, engaging blog content on the subject can help sway your opinion and ultimately become a factor in your purchase.
It’s essential to have an easy way to show potential clients what kinds of results they can expect. a business can achieve just that, and then some.
Sometimes all it takes are a few small tweaks for the blog, over a period of time, to retain its usefulness and continue to bring in qualified leads.
why we are the best people to do this for you ?
At BluStream we are specialists in SEO and content development. Using our unrivaled skill and technology, we have more than 20 years of experience in digital marketing and have assisted our customers in generating millions in revenue over the last five years.
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In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.