why you should invest in mobile marketing automation
There are over 3.5 billion smartphone users around the world averaging a screen time of about 2 hours and 55 minutes every day. With over 52.6% of the global traffic coming from mobile devices, it is safe to say that consumers are “all-in” for a mobile-first experience.
mobile marketing automation helps in segmenting customers into distinct brackets with similar in-app behavior, both negative or positive, lets you understand the touchpoints that need optimization to compel users to take the desired action.
mobile marketing automation enables you to personalize and reconfigure the user experience on a one-on-one basis at scale. With the help of behavioral attributes and custom properties, you can make sure that users are targeted with relevant messaging through mobile engagement automation.
use mobile marketing automation to create drip campaigns on the basis of actions that they are more likely to take with a little push from you.
our highly specialized, technology team delivers on outcomes consistently.
if you are interested in a better kind of digital marketing we're here to help you scale.
What is mobile marketing automation
mobile marketing automation involves automating routine marketing activities at scale by utilizing applications that are specifically designed for mobile use.
Mobile marketing automation refers to the use of smart tools to execute, oversee, and automate multichannel mobile marketing strategies. While it takes mindful planning and setup, it allows you to create sophisticated campaigns with a high degree of attention to relevance to create a personalized experience for millions of customers.
This ultimately helps build stellar customer experience, a cornerstone to driving business growth.
common mistakes brands when implementing mobile marketing automation
when you decide to invest in mobile marketing automation, here are few challenges we help you overcome.
Assuming marketing automation is easy - By its very nature, marketing automation is detailed and complex, yet smart marketers with highly empirical, data-hungry minds enjoy working within its parameters and unlocking its true potential.
Using marketing automation as a glorified email marketing tool - Simply buying a marketing automation tool does not guarantee success. That’s because marketing automation isn’t as simple as “marketing on autopilot.”
Automating a bad process or having no process - Not properly integrating marketing automation with your CRM will result in hot leads left behind in the marketing automation platform.
Implementing marketing automation in a silo - Implementing marketing automation across a single team or in a silo will lead to failure, especially in an enterprise company where there are 100+ marketers and 20+ marketing teams. Effective teams have a shared vision or buy-in from the front line marketer, as well as executive sponsorship, to achieve marketing transformation.
before Implementing mobile marketing automation for Your Organization we help you:
Set Goals marketing automation can improve your campaigns by setting and exceeding goals for the number of: Quality leads you attract, Leads deemed ready to pass onto sales, Conversions you help contribute to, and at what points in the customer’s journey these conversions happen
Develop Buyer Personas You create buyer personas by looking at your audience’s backgrounds, demographics, interests, preferences, location, jobs, industries, the challenges they meet, and more to understand where they are coming from and what their pain points are.
Build Workflows Based upon the Buyer’s Journey Awareness – A prospect has identified a problem and is seeking a solution. Consideration – They are weighing their options and considering which solution to use. Decision – They decide upon a solution and make a purchase. Post-Purchase – They might have questions about the solution or need add-ons or other products and services in the future.
why mobile marketing automation is important for your business
First off, marketing automation simply provides more robust insights into your customers’ mobile habits than individual assessments can.
Marketing analytics tools automatically gather information that provides important insights into customer behavior. In-app actions such as scrolling or clicking on links produce valuable data about how users interact with digital products.
Automated mobile marketing platforms make accessing and implementing sales and marketing strategies significantly more efficient. Particularly when it comes to cross-selling and upselling.
Mobile marketing automation makes it easier to leverage users’ activity and behavior to deliver tailor-made content. Demographic, life stage, family, interests, hobbies, and location data are all used to personalize customer preferences. It also improves the relevance of offers.
In addition to in-app customer engagement, marketers can leverage other effective mobile-specific communication channels to reach their audience. Omnichannel marketing delivers a seamless user experience across their various devices and channels.
Mobile marketing automation software is critical for data gathering, user segmentation, customization, and creating communication templates. At its best, automation streamlines workflows, improves efficiency, and adds value to the customer journey with personalization.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
we work with you to build a solution for today and a roadmap for tomorrow, taking a personal approach to understanding your current pain points and drawing on our experience to recommend the best path forward.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.