Read news about your industry every day. - Creating great content that really resonates with your target audience requires you to know what's going on in your industry. And the best content creators scour -- not just read, but scour -- the internet for industry news and trends.
Write on the regular. - Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.
Study your industry's audience. - One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience -- and the needs of that audience can sap your creativity.
Establish your own voice. - There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
who is a content creator ?
A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand's behalf.
Content creators can create various materials, ranging from blogs, news reports, images and videos to audio content, emails and social media updates.
While individual content creators have become a new subset of celebrity, professional content creators are now an increasingly important part of digital marketing strategies. Indeed, content marketing is commanding ever larger budgets.
when you decide to invest your time and soul in becoming a content creator, here are few mistakes we help you overcome.
Creating What You Want, Not What People Need - To create truly engaging content, you need to understand the people you’re trying to reach and what they need. Start by creating marketing personas that identify the demographic and psychographic attributes of those people.
Not Connecting Your Ideas With Your Content Strategy - Personas are an incredibly helpful tool to guide brainstorms, but it’s easy to focus only on what people want—not how that content will support your larger goals.
Forgetting to Tell a Story - Story is the key to connecting to people’s emotions. It captures their attention and personalizes their experience, creating a deeper relationship.
Thinking About Medium Later - Even if you’ve done your due diligence: built personas, identified pain points, solution, messaging, and story, you might be tempted to plunge in and unleash your creativity to bring your great idea to light—without thinking of the form that idea will take.
Overlooking Distribution - Without a plan to distribute content, or an understanding of where it’s meant to live, it’s harder to both promote. It’s also important to remember that not all ideas work for all channels.
Not Doing Substantial Research - Data is powerful, which is why it’s such an effective storytelling tool. However, its power lies in its relevancy.
To get your content discovered, you first need to focus in on a key performance indicator (KPI), and optimize your content for it.
The internet is a big place (obviously). In fact, it's safe to say it's too big for your content to be discovered by your audience all by itself. In 2018, 61% of professionals stated that generating traffic and leads was their top marketing challenge.
Just because you publish content online doesn't mean you'll get the traffic your insight deserves. A KPI is a specific metric you've chosen to measure how well your content is doing against your expectations. Modern KPIs include:
Social media traffic, the number of visitors that come to your content from a social media post.
Direct traffic,the number of visitors that come to your content by entering your website's URL directly into their browser's address bar.
Organic traffic, the number of visitors that come to your content from a search engine result link.
Submissions, the number of people who visit your website and leave having submitted their contact information in exchange for a resource you offered them (a form of lead generation).
best practices for content creation and management
If you don’t want to spend hours and hours poring over statistics and analyses, you can stop trying to be original and just start being awesome.
Don’t try to do everything on your own - Let’s face it: over 81% of companies on the planet use content marketing. You need a competitive advantage.
Outsource content creation - When you hire a content writer, you suddenly have a lot more time on your hands. And to make things even better: you’ll be getting more results.
Make a plan (and have a few tricks up your sleeve) - If you want your content marketing to succeed, you need to make a content strategy. Or at least a plan (even if it’s written down on a post-it note).
Don’t forget to promote your content - It’ll take a while before Google gets the memo and places your content first in the search engine results. Until then, you can simply use social signals to get more visibility (and boost your ranking).
Organizing and measuring your content marketing - When you start managing your content (hopefully, you’ll have a Draft account so you won’t have to manage freelancers too), you may feel like you should get dozens of collaboration tools.
Educate yourself on trends and best practices in content creation, or call in a pro to make your content as effective as possible.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.