Clorox® – India Launch

With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.

\ 100K + CLICKS

\ 1.7% AVG. CAMPAIGN CTR'S

\ 5.9 MILLION IMPRESSIONS

\ 2X COST EFFECTIVENESS

\ About The Brand

In 1913, a purveyor of wood and coal, a bookkeeper, a banker, a lawyer and a miner each invested one hundred U.S. dollars in what was to become The Clorox Company. Their liquid bleach factory, based in Oakland, California was first called the Electro-Alkaline Company and their main product was named Clorox, a blend word of its two main ingredients’ names: chlorine and sodium hydroxide. One hundred years later, the company has grown into a multinational corporation with almost nine thousand employees in offices worldwide and features on Fortune magazine’s Fortune 500 list. The company manufactures and markets a wide range of products for both professional and consumer products, from detergent to lip balm.

\ DATA. CONTENT. TECHNOLOGY.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof t

\ Decoding The Brief

Clorox markets some of the most trusted and recognised consumer brand names, including its namesake bleach and cleaning products, and they were all set to enter the Indian FMCG as a premium player. Apart from presence on modern trade the company’s key focus areas were being present majorly across digital platforms, which allowed them access and reach to an audience that would consider their products.

\ CHALLENGES

While Clorox is a leading multinational manufacturer and marketer of consumer and professional products with about 9000 employees worldwide, they are still testing waters in India and not too many people are aware of the brand, also as new entrants into the segment they are competing with giants in the space who have established themselves and have dominated the market for a whole century.

\ Our Strategy

Clorox as an organisation believes in a performance first approach, which meant that marketing budgets would be allocated only basis the revenues that came from sales in the region. To ensure that we were in sync with their approach our strategy was naturally a performance first one too. With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly customised for the brand

\ Campaign Execution

In line with the Go To Market strategy, our execution MO was pretty clear. We focused on being present across only those digital channels on which the probability of a full funnel approach coupled with re-targeting was possible. From awareness to action all our communication was focused on getting the user to do one of the two actions, either make a purchase on our ecommerce store front, or go to a modern trade outlet close to them that stocked Clorox products.

\ 1.7% AVG. CAMPAIGN CTR'S

\ 5.9 MILLION IMPRESSIONS

\ 100K + CLICKS

\ 2X COST EFFECTIVENESS

\ BRANDS THAT
TRUST OUR WORK

Dynamic is in the fabric of our DNA, we are ever evolving. We are passionate and driven, impossible doesn’t exist in our dictionary. Dont believe us, ask them.
clorox-blustream
moods-blustream
upgrad-blustream
dsp-blustream
vodafone-blustream
amrutanjan-blustream
hungama-blustream
buddhi-blustream
yrf-blustream
unilever-blustream
sanofi-blustream
tata-blustream
mahindra-blustream
marico-blustream
damac-blustream
pidilite-blustream
indiabulls-blustream
trendcloud-blustream

\ MORE CASE STUDIES

Our integrated eco-system helps you drive business outcomes and create seamless experiences for customers that matter the most.
Case Studies

DSP Black Rock – Investor Education

DSP BlackRock Mutual Fund has been one of the pioneers in investor education. ‘dspblackrock.com/learn’ is specifically designed to serve the personal finance related informational and learning needs of investors across various levels of financial awareness and maturity.

Read More +
Case Studies

Taj Mahal Tea House – eCommerce Sales

Taj Mahal Tea House is HUL’s first direct-to-consumer venture will mostly target gifting segment consumers with pricier products under the Brooke Bond Taj Mahal brand and will compete with Ratan Tata-backed Teabox, an online marketplace.

Read More +
Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Read More +

Make Marketing Work

We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.