#CONTENTISKING
UGC has become the mainstay of e-commerce content marketing. Here’s an impressive statistic: 85% of people trust content made by other users. That’s a lot and that is something that you want to take advantage of. How do you do that? By creating the potential for your users to create their own content to share on your site.
#CONTENTISKING
As the competition is getting tougher and buyer journeys are becoming more complicated, generating actual sales from your content is not going to be easy.
Most of your site readers will come, find their answers, and leave to complete their tasks. This is where content-driven re-marketing is going to help.
#CONTENTISKING
Consumers turn to technology to fulfil an immediate need. Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task. New consumers are “well-advised,” “right here” and “right now,” with Google having introduced the term “micro-moments” to describe consumers’ expectation of an immediate answer in the moments they want to know, go, do, and buy.
#CONTENTISKING
The year of COVID-19 driven lockdowns has shown just about any business one simple truth: if you are not online, you do not exist. With more businesses investing more in online marketing, the competition is inevitably growing. These days, we are all forced to invest more time and money into getting our content noticed.
