Covertree: Driving Specialty Insurance Growth with Precision Marketing

Dr. Mickey Mehta is India’s leading holistic health guru, known for integrating wellness, healing, and preventive care into structured programs. With 40+ years of experience, he offers premium packages for chronic and serious ailments like cancer, diabetes, obesity, and neurological disorders.

\ 45% Surge in Web Traffic

\ 2,000+ Qualified Leads

\ Top 10 SERP Rankings

\ 50% Growth in Social Engagement

About The Brand

Covertree is a fast-growing specialty insurtech company that delivers innovative insurance products tailored for underserved and emerging customer segments in the U.S. With a tech-first platform, Covertree simplifies how consumers access and purchase disaster insurance, high-value property insurance, and other niche offerings.

how blustream makes marketing work for you ?

we develop strategies that are unique to your business objectives
we help you reach out to users that matter the most to your business
we help you create seamless and integrated customer experiences
we help you leverage technology across platforms, backed by data
we help you save money and optimize your marketing efforts
our people are passionate and driven, impossible doesn’t exist in our dictionary.

our digital marketing solutions help your business grow online leads, conversions & revenue

if you are interested in a better kind of digital marketing we're here to help you scale.

Decoding The Brief

The brief was to:

CHALLENGES

Key Challenges :

Highly Competitive Category: Dominated by legacy insurance brands with deep pockets and nationwide reach.
Niche Targeting: Specialty insurance demands high-precision audience segmentation and messaging.
Local Context Matters: Customers in hurricane-prone Florida differ from those in wildfire-exposed California.

Our Strategy

We adopted a city-specific, keyword-focused strategy driven by SEO, paid media, and tailored landing experiences.

Campaign Execution

Execution Highlights :

Landing Page Ecosystem: Created multiple high-converting landing pages customized for U.S. cities with high insurance demand (e.g., "Best Mobile Home Insurance in Orlando").
Search & Display Campaigns: Launched Google and Meta ad campaigns with precise geo-targeting and intent-driven keywords.
Content Marketing: Wrote over 100+ city-level blog articles and insurance guides to build domain authority and organic visibility.

\ 2,000+ Qualified Leads

\ Top 10 SERP Rankings

\ 45% Surge in Web Traffic

\ 50% Growth in Social Engagement

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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