Amrutanjan x IPL 2020: Blending Legacy with Digital Disruption
Amrutanjan Health Care Ltd. is one of India’s most trusted wellness brands, known for its iconic pain relief balms and health products.
To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure. The goal was to modernize their digital identity, support global internal communication, and elevate external perception in alignment with APCER’s position as a global life sciences leader.
The brief was to:
Key Challenges :
We divided the campaign into three strategic layers:
Execution Highlights :