Axis Securities: Driving 10,000+ Demat Account Openings through Precision Performance Marketing

Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India.

\ ~10,000 Demat Accounts Opened

\ 5%+ Account-to-Deposit Ratio

\ Strong Email Funnel Impact

\ ₹3.5 Cr+ in Organic Media Value

About The Brand

Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India. Their focus on digital-first onboarding and seamless experiences made them an ideal candidate for a performance-driven marketing campaign aimed at acquiring new demat account holders.

Read On

how blustream makes marketing work for you ?

  • we develop strategies that are unique to your business objectives
  • we help you reach out to users that matter the most to your business
  • we help you create seamless and integrated customer experiences
  • we help you leverage technology across platforms, backed by data
  • we help you save money and optimize your marketing efforts
  • our people are passionate and driven, impossible doesn’t exist in our dictionary.
Blustream Marketing

our digital marketing solutions help your business grow online leads, conversions & revenue

if you are interested in a better kind of digital marketing we're here to help you scale.


Decoding The Brief

The brief was to:

  • Generate high-quality leads for demat account openings.
  • Educating the Masses: Demat accounts can be complex for first-time investors unfamiliar with financial jargon.
  • Operate on a performance-only payment model, tying Blustream’s success directly to verified outcomes.

CHALLENGES

Key Challenges :

  • Educating the Masses: Demat accounts can be complex for first-time investors unfamiliar with financial jargon.
  • Conversion Efficiency: Delivering a minimum 5% account open to deposit ratio as a non-negotiable campaign benchmark.
  • Trust Barrier: Financial services require credibility and trust — especially critical in a lead-gen heavy campaign.

Our Strategy

We divided the campaign into three strategic layers:

  • Age: 25–45
  • Geography: Pan-India
  • Interests: Stock market beginners, mutual fund investors, wealth aspirants, and financial content consumers

Campaign Execution

Execution Highlights :

  • Affiliate Marketing Network: Partnered with trusted financial influencers and platforms, integrating Axis Securities offerings into native content.
  • Precision Email Marketing: Created segmented, action-oriented email journeys tailored to each stage of the investor funnel.
  • Content Simplification: Used plain English and real-life analogies to demystify demat benefits and prompt sign-ups.

\ 5%+ Account-to-Deposit Ratio

  • Maintained consistently, validating both the quality of leads and the effectiveness of conversion flows.

\ Strong Email Funnel Impact

  • High open and click-through rates, with a measurable impact on deposit-linked activations.

\ ~10,000 Demat Accounts Opened

  • Delivered within just 6 months of campaign initiation.

\ ₹3.5 Cr+ in Organic Media Value

  • Earned through YouTube trending, social shares, and influencer participation—amplifying reach without equivalent paid spend.

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

our work

BRANDS THAT TRUST OUR WORK

Dynamic is in the fabric of our DNA, we are ever evolving. We are passionate and driven, impossible doesn’t exist in our dictionary. Dont believe us, ask them.
clorox-blustream
upgrad-blustream
Axis Securities
vodafone-blustream
amrutanjan-blustream
hungama-blustream
buddhi-blustream
yrf-blustream
unilever-blustream
sanofi-blustream
tata-blustream
marico-blustream
damac-blustream
indiabulls-blustream
trendcloud-blustream
Blustream Company Logo
we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.
Facebook Linkedin Youtube Instagram
reach out
Facebook Twitter Youtube Instagram

Make Marketing Work

We'll ask for some basic information to assess your marketing objectives, so we can come back with a quote.