APCER Life Sciences – Digital Creative & Web Management Partnership

To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure.

\ 100+ digital assets/month

\ 99.9% website uptime

\ CTR boost

\ Video turnaround time

About The Brand

To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure. The goal was to modernize their digital identity, support global internal communication, and elevate external perception in alignment with APCER’s position as a global life sciences leader.

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Decoding The Brief

The brief was to:

  • Internal: Employees across global offices (via platforms like Yammer & LinkedIn)
  • Initial website return ratio and downtime due to legacy infrastructure
  • Demographics: Age 28–60, with a focus on decision-makers in pharma R&D, pharmacovigilance, and regulatory affairs

CHALLENGES

Key Challenges :

  • Initial website return ratio and downtime due to legacy infrastructure
  • Coordination of high-volume content across global teams
  • Balancing compliance needs in pharma communications with creativity

Our Strategy

We divided the campaign into three strategic layers:

  • Creative Retainer: Monthly production of digital assets across internal and external platforms
  • Content Personalization: Creatives tailored for both Yammer (employee engagement) and LinkedIn (industry presence)
  • Infrastructure Uplift: Seamless AWS-based hosting setup with staging environments and performance monitoring

Campaign Execution

Execution Highlights :

  • Monthly Deliverables: 40 social media creatives, 20 ad creatives (LinkedIn & Google), 10 collateral pieces (brochures, case studies), 10 banners, 5 website pages/month, 5 short animated videos/month
  • Hosting: Implemented AWS Lightsail + WPMUDEV environment, 99.9% uptime, SLA , CDN, WAF, SSL, and one-click staging setup
  • Video Projects: 5-minute Rewards & Recognition animated film featuring department heads, Cost per film: ₹42,480 including taxes

\ 99.9% website uptime

  • achieved through AWS hosting overhaul

\ CTR boost

  • Estimated 1.8% on LinkedIn ad creatives (industry avg: ~1.2%)

\ 100+ digital assets/month

  • consistently delivered on time

\ Video turnaround time

  • 4 weeks from script to delivery

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as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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