DSP BlackRock – Investor Education Campaign

DSP Mutual Fund is one of India’s most respected Asset Management Companies (AMCs), recognized for over two decades of investment excellence. In keeping with its commitment to financial empowerment, the brand launched dspblackrock.com/learn, a gamified investor education platform designed to simplify complex personal finance concepts for all levels of investors.

\ 1M+ Unique Visitors

\ 4M+ Video Views

\ 2M+ Social Engagements

\ 172K Program Registrations

About The Brand

DSP Mutual Fund is one of India’s most respected Asset Management Companies (AMCs), recognized for over two decades of investment excellence. In keeping with its commitment to financial empowerment, the brand launched dspblackrock.com/learn, a gamified investor education platform designed to simplify complex personal finance concepts for all levels of investors. The campaign aimed not just to create awareness but to foster real learning—backed by interactivity, storytelling, and data-driven personalization.

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Decoding The Brief

The brief was to:

CHALLENGES

Key Challenges :

Low Mutual Fund Penetration: At the time, mutual funds made up just 2-3% of total household investments.
Financial Jargon: Most financial education content was perceived as complex and intimidating.
Trust Deficit: Consumers were skeptical of platforms associated with financial sales pushing disguised agendas.

Our Strategy

Our strategy fused precision audience segmentation, AI-driven delivery, and gamified storytelling to drive both reach and depth:

Cohort Mapping: Segmented users into five interest-based cohorts, each aligned to one of the five explainer videos.
Behavioral AI Integration: Deployed Appier’s CrossX Programmatic Platform to map user journeys, predict engagement, and personalize ad delivery.
Cross-Device Targeting: Ensured consistency across screens while reducing ad fatigue via frequency capping.

Campaign Execution

Execution Highlights :

Creative Rollout: Released 5 educational video assets tailored to different financial maturity levels and interests.
Digital Amplification: Ran campaigns across Google Display Network, Facebook, Instagram, and YouTube.
Email Campaigns: Rolled out optimized drip email flows segmented by behavior (new users, returning, churned).

\ 4M+ Video Views

\ 2M+ Social Engagements

\ 1M+ Unique Visitors

\ 172K Program Registrations

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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