Empowering Women with DSP BlackRock’s Winvestor Campaign

DSP BlackRock’s Winvestor initiative was built on a vision to empower Indian women by strengthening their financial literacy and encouraging them to actively participate in investment decisions.

\ 110,000+ Pledges

\ 1 Million+ Video Views

\ 100M+ Impressions

\ 500+ Program Registrations

About The Brand

DSP BlackRock’s Winvestor initiative was built on a vision to empower Indian women by strengthening their financial literacy and encouraging them to actively participate in investment decisions. The campaign also aimed to foster a more inclusive financial ecosystem by involving men in the conversation—positioning them as allies in the journey toward gender-equal financial empowerment.

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Decoding The Brief

The challenge wasn’t just to educate—it was to inspire action in a market where women’s financial participation has been historically low.

CHALLENGES

Key Challenges :

Cultural Stereotypes: Women’s financial contributions are often seen as supplementary; decision-making is typically male-dominated.
Awareness-Action Gap: Many women lacked the tools or confidence to move from knowledge to actual investing.
Engagement Saturation: Creating differentiated messaging in a crowded digital space required precision and innovation.

Our Strategy

We crafted a 360° campaign rooted in empathy, inclusion, and data-led targeting:

Video-Led Awareness: Produced a powerful 60-second film designed to evoke emotion and highlight the value of financial independence.
High-Impact Display Ads: Rolled out engaging display banners across premium inventory to drive top-of-funnel visibility.
Influencer & Publisher Collaborations: Worked with influential voices on Twitter and LinkedIn to amplify credibility and reach.

Campaign Execution

Execution Highlights :

Content Assets: A 60-second film that explained the initiative in an emotionally compelling manner.
Performance Channels: YouTube, Facebook, Twitter: Used for high-engagement video distribution.
Interactive Experience: The campaign encouraged real-time participation and commitment through a pledge mechanism, generating quantifiable impact.

\ 1 Million+ Video Views

\ 100M+ Impressions

\ 110,000+ Pledges

\ 500+ Program Registrations

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as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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