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Nails N Beyond: Scaling a Beauty Brand from 3 to 15 Locations Through Digital Excellence

Nails N Beyond is a premium nail studio brand redefining self-care and grooming experiences in urban India. With a growing footprint and a luxury-first positioning, the brand caters to modern women seeking style, sophistication, and convenience.

\ 50,000+ Instagram Followers

\ 15X Studio Growth

\ 75% Engagement Spike

\ 2.8X ROI on Paid Campaigns

About The Brand

Nails N Beyond is a premium nail studio brand redefining self-care and grooming experiences in urban India. With a growing footprint and a luxury-first positioning, the brand caters to modern women seeking style, sophistication, and convenience.

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Decoding The Brief

The campaign goals were:

  • Establish Nails N Beyond as a top-of-mind beauty destination.
  • High Market Saturation: Standing out in the ultra-competitive beauty and grooming industry.
  • Fuel business expansion from 3 stores to 15 through digital-first strategies.

CHALLENGES

In a saturated beauty and grooming space, the brand needed to stand out, stay consistent across locations, and connect authentically with a digitally native audience.

  • High Market Saturation: Standing out in the ultra-competitive beauty and grooming industry.
  • Brand Consistency at Scale: Maintaining a strong brand identity across fast-expanding locations.
  • Building a Social-First Brand: Earning credibility and customer trust among a social-media-native audience.

Our Strategy

We adopted a multi-pronged strategy combining visual identity, influencer capital, and high-conversion campaigns.

  • Age: 18–45
  • Gender: Predominantly Female
  • Interests: Beauty, fashion, grooming, self-care, social media trends

Campaign Execution

A complete brand overhaul paired with a high-impact digital strategy helped position the business as a premium, social-first destination for beauty and grooming.

  • Brand Redesign: Created a chic, modern logo and in-store branding system aligned with a luxe customer experience.
  • Website Revamp: Developed a sleek, mobile-first website optimized for browsing, service discovery, and bookings.
  • Influencer Partnerships: Collaborated with micro and mid-tier beauty influencers to generate organic buzz.

\ 15X Studio Growth

  • Supported the journey from 3 to 15 stores with consistent marketing pipelines.

\ 75% Engagement Spike

  • Enhanced brand affinity through content, contests, and influencer shoutouts.

\ 50,000+ Instagram Followers

  • Grown organically from 1,000 followers in under 12 months.

\ 2.8X ROI on Paid Campaigns

  • Maintained competitive CPLs while ensuring qualified lead traffic.

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as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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