Sparx Systems is a global software company renowned for its flagship product, Enterprise Architect—used by thousands of enterprise professionals for modeling, architecture, and digital transformation initiatives. With clients spanning government, aerospace, finance, and IT, Sparx Systems plays a pivotal role in enabling complex system design and collaboration across industries.
Despite a strong content footprint on YouTube and LinkedIn, Sparx Systems faced challenges converting engagement into real B2B leads. The campaign goals were:
Despite a wealth of technical content, Sparx Systems faced a disconnect between content reach and actual lead conversion—highlighting the need for strategic refinement and tighter funnel integration.
To meet the brief, Blustream Marketing Solutions adopted a structured and insight-led approach focused on three core pillars:
A full-funnel content and media approach focused on improving discoverability, streamlining assets, and preparing platforms for future B2B demand generation.
