Revofit – Putting Fitness Into Smart Phones
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.
Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
We meticulously mapped data from publishers / affiliates with higher conversion ratio’s to the clients reports to ensure scaling up our outcomes with a higher percentage of contactable leads.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.
We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.