Powering Vi™ Post-Paid Growth with Precision Performance Marketing

In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.

\ 15+ MILLION IMPRESSIONS

\ 7000 + SUSCRIPTION FORM FILLS

\ 20% CONVERSION

\ 700 + MONTHLY ACTIVATIONS

About The Brand

Vi™ is India’s leading telecom service provider—a joint venture between Aditya Birla Group and Vodafone Group. Offering pan-India voice and data services across 2G, 3G, and 4G platforms, Vi™ is building the digital backbone of India’s future. With an expansive network, cutting-edge tech, and a vision to democratize connectivity, Vi™ is empowering millions to build a better tomorrow.

how blustream makes marketing work for you ?

we develop strategies that are unique to your business objectives
we help you reach out to users that matter the most to your business
we help you create seamless and integrated customer experiences
we help you leverage technology across platforms, backed by data
we help you save money and optimize your marketing efforts
our people are passionate and driven, impossible doesn’t exist in our dictionary.

our digital marketing solutions help your business grow online leads, conversions & revenue

if you are interested in a better kind of digital marketing we're here to help you scale.

Decoding The Brief

Vi™ sought to reposition its Post-Paid offerings as a premium, value-driven proposition in a market increasingly dominated by prepaid plans. The key campaign goals were:

CHALLENGES

Navigating a Shrinking Market Amid Fierce Competition and Rising Expectations

Market Decline: India’s post-paid market had shrunk by 50% in four years, with ARPU dropping 42% to ₹357.
Aggressive Competition: Rivals were flooding the market with cheaper prepaid options and bundled services.
Price Sensitivity: The Indian audience leaned heavily toward budget-conscious decisions.

Our Strategy

To meet the mandate, Blustream Marketing Solutions employed a conversion-focused performance marketing strategy with three core pillars:

Audience Precision: Identified and targeted user segments with the highest likelihood to convert to post-paid.
Channel Prioritization: Focused on media and outreach channels with a proven track record of lead-to-sale conversions.
Quality Control & Optimization: Ensured all campaign activities aligned tightly with Vi™’s quality benchmarks.

Campaign Execution

A multi-channel strategy was deployed to ensure not just volume, but high-quality subscriber acquisition through constant optimization and data-backed decisions.

Affiliate & Email Marketing: Ran performance campaigns through trusted affiliate partners and proprietary databases using the LeadDigital platform.
Conversion Optimization with Trackier: Tracked and optimized conversions in real-time, improving form-fill quality and filtering non-performing sources.
A/B Testing: Continuously tested email subject lines, creatives, and CTAs to boost engagement.

\ 7000 + SUSCRIPTION FORM FILLS

\ 20% CONVERSION

\ 15+ MILLION IMPRESSIONS

\ 700 + MONTHLY ACTIVATIONS

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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