Shankara Buildpro: Building Footfalls, Leads & Sales Across 120+ Retail Touchpoints

Shankara Building Products Limited is one of India’s leading retailers and distributors of home improvement and building products, with a pan-India presence and a network of over 120 retail outlets branded as Shankara Buildpro.

\ 30% YoY Footfall Increase

\ 50% Surge in Website Traffic

\ 2.5X Lead Volume Growth

\ E-commerce Boost

About The Brand

Shankara Building Products Limited is one of India’s leading retailers and distributors of home improvement and building products, with a pan-India presence and a network of over 120 retail outlets branded as Shankara Buildpro. The brand serves a wide range of customers — from homeowners and contractors to architects and interior designers — offering everything from roofing sheets to sanitaryware, all under one roof.

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Decoding The Brief

The campaign goals were:

CHALLENGES

Shankara had to overcome intense category competition, serve a highly segmented audience, and bridge offline-online gaps—all while enhancing local visibility and digital readiness.

Category Competition: The building materials space is crowded with legacy brands and aggressive new entrants.
Segment Diversification: Shankara serves retail buyers, institutional buyers, and contractors—each with different needs and buying behavior.
Digital Maturity Gaps: Bridging the gap between traditional retail tactics and digitally enabled experiences.

Our Strategy

We adopted a multi-vertical strategy combining online performance with offline visibility and strong product storytelling.

Campaign Execution

From website revamps to full-funnel paid media and automation, the campaign focused on unifying Shankara’s digital presence and improving lead-to-store performance.

Corporate & E-commerce Websites: Revamped both portals with UX-first design, strong CTAs, and SEO-optimized content.
Multi-Platform Paid Campaigns: Executed high-performance campaigns on Google, Meta, and LinkedIn for brand awareness and lead generation.
Marketing Automation: Integrated tools to capture leads, send appointment reminders, and track store walk-ins.

\ 50% Surge in Website Traffic

\ 2.5X Lead Volume Growth

\ 30% YoY Footfall Increase

\ E-commerce Boost

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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