are you ensuring to avoid the foremost common biddable display advertising mistakes?
when you decide to start biddable display advertising campaigns, there are some common mistakes we help you avoid.
Using a misleading CTA - our banner copy needs to correlate to the landing page, or your audience won’t be visiting for long.
Focusing on your CTR instead of your ROI - The average CTR for display advertisements is at about 0.09% , so if you go by that number, you're going to think most of your campaigns have failed.
Skipping A/B testing - By choosing one variable of each ad and running the variations side-by-side, you can see what works before you use your entire budget.
Advertising on the wrong sites - A poorly placed ad can be more damaging to your brand than no ad at all.
Running ads that are only desktop-friendly - the amount that will be spent on mobile display advertising will account for more 85% of the total amount spent on digital advertising
Not using device bid modifiers - bid modifiers at a device level grant you more control over how much you pay for a conversion by device
How To Measure search biddable display advertising and Results
Clicks That’s the number of individuals clicking on your ad and proceeds to your website or landing page
Average Cost per Click HeThe average amount you pay per click is the average amount you spent on your website.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of ConversionMost marketers follow conversions, either in the form of leads or sales.
Return On Ad Spend Is the return on your display campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
the top reasons why biddable display advertising is such an important part of your digital marketing strategy
Strengthen brand consistency and visibility, People say a picture speaks a thousand words and when it comes to display advertising we couldn’t agree more.
Nurture leads and engage new audiences, Display marketing is an important advertising strategy to nurture leads and increase your conversion rate.
Display advertising also comes with the ability to track and analyse your advertising performance. This means future campaigns can be refined in order to make them even more successful.
Display advertising happily complements other forms of digital marketing and other pay per click advertising activity.
With display ads, you can be as creative as possible with bright colors, large text, or even video, audio, or rich media.
Remarketing allows your business to position targeted display ads in front of a defined audience that has previously visited your website as they browse elsewhere on the internet.
Unlike other advertising channels such as television or radio, which require large investments in production, it’s relatively inexpensive to start running display ads.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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