why your business should consider app install campaigns
the only way for apps to get noticed in this hyper-competitive environment is by generating a high volume of installs (including both, organic and paid methods).
Targeting is what makes app install Ads so powerful compared to other advertising strategies. Get this right, and watch your advertising returns soar.
App-install advertising is different. You’re signing up for a cost-per-action model (usually cost per install). That means you only pay when a user installs your app.
App-install advertising drives behavior. You don’t pay for impressions; you pay for action. And action is easy to see and measurable—which marketers love.
Unlike other forms of advertising, app-install campaign ROI is easy to figure out—because app-install conversions are easy to measure.
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how do app install campaigns work?
The paid app-install ads or campaign help push a massive number of downloads in a considerably short time, in the process boosting up your rank on the app store you are advertising for. In this process the visibility of the app increases which then attracts new users.
As a result of this, more users would download the app and the organic traffic is bound to skyrocket! This is actually a pretty smart way to jumpstart the user base growth.
To put it quite simply, an app install campaign begins when you post an ad on a chosen platform. following this, the click-throughs are recorded on the basis of the device’s IDFA or Advertising ID. After the user has installed and completed the onboarding or the initial opening process, the IDFA makes another entry in the records, compared to the initial numbers, and then sent back to the server. This information is collected with the intent of tracking and billing.
are you ensuring to avoid app install advertising mistakes?
when you decide to start investing in geo targeted advertising campaigns, there are some common mistakes we help you avoid.
No pre-launch marketing plan - A complete app marketing plan would include marketing actions even before the app is officially launched in the Play Store.
Not tracking user retention right - User retention is one of the most important metrics any app or game publisher should track even before the release of the game.
Not utilizing video ads to advertise your app - When it comes to impact on your user acquisition performance, both images and videos are important.
Failing to Formulate a Clear Call-to-Action - The attention span of the average user is just a few seconds for any notifications they receive on their computers or mobile devices.
Choosing the Wrong Landing Pages - Where you are sending your customers is a crucial component of a push notification campaign.
Failing to Track Key Metrics - Not tracking key metrics and optimizing appropriately equates to doing your campaign a great disservice.
How To Measure app install advertising performance and Results
Viewable impressions Viewable impressions tell you how many times your native ad is seen by users. Don’t confuse it with the ‘impressions’ metric that counts how many times a campaign item is displayed.
Average Cost per install The average amount you pay per install is the average amount you spent on getting an install on your mobile app.
Click-Through Rates The accuracy of your advertising and the consistency of the keywords that you bid on can be measured with this figure
Shared Impressions This figure is a good illustration of just how much the search flow rate is accumulated on average by a particularly paid search (or keyword).
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Rate of Conversion Most marketers follow conversions, in this case installs are conversions.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why app install campaigns are such an important part of your mobile media strategy
App Install Ads are advertisements which include deferred deep links, bringing users who click on the ads directly to the app store, Google Play or App Store.
The specific purpose of generating installs makes app install ads extremely valuable to the eyes of advertisers and app developers, allowing them to scale their users’ volume while also increasing in-app revenues.
It tempts the users with a trial - It is a rare customer who invests a fair amount of time in trying out all competing products and brands before going ahead with the final purchase
It increases the total number of downloads - If new apps can increase their number of downloads, they’re bound to move up in their ranks.
It gives you considerably high and measurable ROI - App install ad campaigns are in fact unique in coming up with results that are effectively measurable.
It only costs you when it succeeds - you are going for the cost per action or cost per install (in most cases). This means you would pay us only for the number of app installs you get while achieving your eventual goal, increasing your user base!
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why display advertising is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
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