why your business should consider LinkedIn Marketing
LinkedIn’s professional focus allows it to generate high quality leads. It means people who use LinkedIn are more likely to convert than Facebook users. LinkedIn users have a business-oriented mindset and they are always looking for ways to invest in themselves. This is why LinkedIn is an excellent source of leads.
LinkedIn is now one of the most popular social platforms among business owners. Statistics show that around 62 percent of business owners use LinkedIn. There is also a steady rise in LinkedIn’s user base as more and more people are realizing its potential.
LinkedIn also makes it easier to find and connect with leads online. You can use it to establish thought leadership by posting content that relates to your target audience’s interests. LinkedIn is a very good platform for content marketing because users are more likely to read posts—especially if your content is engaging and informative.
LinkedIn is the best social platform for establishing yourself as an industry leader. Use it as a micro blogging platform where you can post long form articles like press releases, blog posts, case studies, etc. Keep your content schedule full by posting shorter updates that encourage conversations.
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exactly what is linkedin marketing ?
When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter. Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. As the world’s largest professional network, LinkedIn generates leads 227% more effectively than Facebook and Twitter, so it's an essential platform for your business when it comes to marketing.
LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. It's also a great way to market job openings and attract new talent to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market on. Here are a few more tactical ways you can incorporate LinkedIn into your social media content strategy.
when you decide invest in linkedin marketing, there are some common mistakes we help you avoid.
Not publishing content - Often viewed as an online resume by many, some brands don’t take full advantage of content publishing like they would for Facebook or another social media platform.
Not engaging with others on LinkedIn - Just because LinkedIn is geared toward professionals, it’s still a social media platform. Social media is a two-way street.
Not optimizing your LinkedIn Company Page - Optimizing your Company Page on LinkedIn requires more than making sure that all fields are filled out, although that is a piece of it.
Not having a company-wide LinkedIn policy - To be fair, every company should have some form of a social media policy that sets the expectations of at least public-facing employees and how they conduct themselves on social media that makes sense for both your company and your employees.
Prioritizing the sale above all else - Just like with any social media platform, users largely ignore any brand that focuses entirely on sales (and sales only).
Disregarding the value of LinkedIn groups - More and more, social media is about building online communities around common interests. LinkedIn groups can help you connect with prospective customers and others.
How To Measure social media strategy performance and Results
engagement rate this is where you begin: likes, comments, shares, retweets, and all the other ways social media users can interact with your content.
reach analysis reach is a metric calculated in a similar way by all social media platforms. Facebook defines it as the number of unique users who had any content from your Facebook Page or about your Page within their newsfeed.
subscriber growth Having a broad audience is not significant if it is not your target audience. Make sure that the ones you reach with your content are your potential customers. Or at least dedicated fans.
customer satisfaction t’s not that easy to measure satisfaction – in the end, it’s just as if you set out to measure love or anger. Nevertheless, there are certain indicators that can give you at least the feel of your followers’ satisfaction, whether it’s growing, static, or decreasing. If you’re taking great care of your customers, their sentiment should be positive.
Conversion A conversion literally is a user who completes your intent or desired actions, based on the targets you set in Google Analytics.
Return On Ad Spend Is the return on your campaign spends and can be calculated by dividing your publicity campaign profit by the costs of your publicity campaign.
top reasons why linkedin marketing is such an important part of your social media strategy.
LinkedIn’s company page is a great way to tell your brand’s story and increase awareness. It is the sole social media platform meant for professionals, making it the ideal place to improve brand reputation.
Out of all the social media platforms, LinkedIn is one of the best to generate qualified leads. Along with putting out informative content and driving traffic to your website, LinkedIn can be utilized to personally identify potential leads, engage with them, and convert them into customers or clients.
Using a company page on LinkedIn, any business can reach its target audience. It can be ideally used to showcase your business’s core values, talk about your brand’s offerings, nurture leads, and improve the visibility of any job opportunities currently available.
LinkedIn is a platform that allows you to establish yourself as an industry expert by showcasing the knowledge that you possess. You can position yourself as a leader in your domain by sharing high-quality content like industry-specific articles and webinars, improving your personal profile, participating in LinkedIn communities, and answering questions of people.
Today, Google is the first way that comes into the minds of people when they have to search for a business. And if you have a LinkedIn page, its link will appear right after your website in search results.
LinkedIn Pulse is a micro-blogging platform where users can publish articles. It is a great way to improve your credibility, reach a wide audience, and build a good reputation in your niche. The Pulse feed is tailored according to the interests of each user, showing them content that they would actually want to see.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why social media marketing is important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
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