Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email.
A newsletter can demonstrate your expertise and build confidence in your company as a potential supplier. Marketing consultancy PR 20/20 notes that newsletter content that provides valuable information to customers and prospects helps to establish a company as an industry leader.
You can use newsletters to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Running special offers exclusive to readers enhances the value to the newsletter.
Issuing newsletters at regular intervals -- weekly, monthly or quarterly – helps you maintain contact with customers and prospects between purchases or sales calls. If you face a decision-making process that is long and complex, for example, you can use newsletters to communicate with all decision makers throughout the process.
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what are newsletters?
Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes.
Newsletters are better suited to educating and entertaining your subscribers than they are for making a sale. Receiving a newsletter should feel like getting an update from an interesting and helpful friend rather than a hard sell from a pushy salesperson.
When you make a habit of sending subscribers personalized updates that add genuine value to their lives, your business begins to reap some invaluable rewards.
common mistakes brands make when making newsletters.
when you decide to use newsletters , here are few challenges we help you overcome.
We can understand why you’d think a newsletter should primarily be about you or your business. It’s right there in the name, after all. But one of the most common newsletter mistakes marketers make is talking way too much about their business.
Yes, email is the king of ROI, and ultimately, your goal is to grow your business, but your newsletter is not the place for direct, aggressive sales.
With each newsletter you send, it’s worth asking yourself “what is the goal of this email?” With that in mind, each email should have a very obvious action you want the reader to take. This is typically referred to as a call-to-action (CTA).
This one is particularly true of brand or company newsletters — they forget to write like humans! Too many marketers write their newsletters in safe, bland language while hiding behind the brand name.
Your audience is full of individuals who all have different interests. To keep your content relevant and avoid unsubscribes, start thinking of ways to break up your list by personas.
A/B testing is an easy way to test different elements of your email and see what your audience prefers. A lot of brands neglect to do it, but those who do have seen big results.
Best Practices for Creating Engaging & Meaningful Infographics
Use a powerful subject line Your subject line is arguably the most important piece of email content. Without a solid subject line, your email open rate is going to suffer.
Optimize your email for mobile devices People read over half of all emails on mobile devices. That’s an astounding number, considering people do still use their computers on a regular basis.
Pay attention to your email newsletter design Designing the layout of your newsletter content is going to have huge implications on how your readers engage with it.
Use segmentation to target your customers Don’t let newsletters shut you into a typical “Here are our company updates” box. One of the biggest mistakes companies fall into with their newsletters is making it all about them.
Watch your email frequency and timing Sending emails too often can result in unsubscribes from your email list, but sending emails too infrequently can result in your subscribers overlooking them.
Craft a compelling call-to-action crafting a clear, compelling call-to-action will help make sure readers get where you want to send them.
top reasons why newsletters are important to your business
Building an email list is the best way to generate quality leads for your business. When your audience opts in, they are proclaiming their interest in what you have to offer.
When your audience is receiving value from your newsletter, they'll have no qualms about you sharing your brand offerings, values, and vision. In fact, it will only create more traction
Targeting actively engaged, long-term subscribers with special offers shows appreciation and increases your customer lifetime value (CLV) - a win-win for you and your customers.
One of the simplest reasons email newsletters are so beneficial is the affordability. Compared to other marketing efforts, email is one of the most affordable avenues.
Consumers who are scrolling on social media are not necessarily in the mindset to make a purchase. When they go to their inbox, they are expecting to find more personalized offers and are more open to them.
Email is the perfect avenue to alert customers of time-sensitive offers. Using email marketing is an effective way to dramatically increase sales during a limited-time campaign.
One interesting facet of email marketing is direct replies. There is no other avenue quite as private and direct and a direct email response from a customer. It provides a unique opportunity to learn what your readers are really thinking.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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