Media Strategy & Connections Architecture | BluStream Marketing Solutions

cut through and make your brand stand out from the crowd

we build bespoke media architectures Using a range of communication channels that allow access to a larger audience and wider reach.

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why you should consider developing a digital media strategy

A strategy gives you direction - Many companies without a digital media strategy lack clear strategic goals. This makes it difficult to allocate sufficient resources to individual marketing activities and even more difficult to measure, through analytics, whether you’re hitting your targets.
When businesses decide to reach out to potential customers online, they do so in one of three ways. Paid, Owned & earned. All three are important. Over time, your digital marketing strategy should have ways of achieving results in all three areas. But for now, let’s dive deeper into paid media.
While it may seem like the best places to push your own content would be through your owned and earned media, it takes paid media to vamp up your traffic. It helps you grow exponentially depending on how fast you want to achieve results.
The algorithms used to power Facebook, Instagram, Google, LinkedIn and the publishers control your visibility and how much you pay, this is where a sound digital media strategy will help you optimise costs and increase returns.

our highly specialized, digital strategy team drives outcomes

if you are interested in a better kind of digital marketing we're here to help you scale.

What is a digital media strategy ?

A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.

While traditional information technology strategies tend to focus on long-term road maps and budget forecasts that extend years into the future, digital strategies tend to rely on short-term, month-to-month road maps that are tied to actionable items and measurable business objectives.

To be successful, the strategy should place focus on where the company value chain is vulnerable to disruption and could be made stronger and more economically viable from a digital reboot.

common mistakes brands make when putting together a connections architecture

when you decide to develop your integrated marketing strategy , here are few challenges we help you overcome when defining your integrated media strategy.

Campaigning and Investing Without A Strategy - Lack of structure and vision is one of the digital marketing mistakes many, if not most, young and small businesses commit.
Doing Anything Without Clearly Defined Audiences - 90% of companies using personas have been able to create a clearer understanding of their buyers.
Not Addressing Your Audience And Their Pain Points Directly - Your audience is primarily interested in solving their problems and pain points – not in your products.
Superficial Approach to SEO - With over two billion blog posts alone popping up on the Internet every day, optimizing your content for search engines is the only way to gain visibility and attract organic traffic.
Neglecting The Keyword Research - Neglecting keyword optimization means missing out on the opportunity to meet your customers organically in search when their purchase intent is high.
Expecting Results Overnight - Business leaders often get demotivated if they don’t see the immediate results of their digital marketing efforts.
Not Using Social Proof Including Case Studies And Success Stories - They help your prospects visualize the benefits of your offering and give them confidence in your ability to drive results.

Best Practices to keep in mind when determining your integreated media stratgey

Understand Your Customer Knowing your customer is the foundation of every solid digital marketing strategy, so define your market and get to know the people you are selling to.
Define buyer personas Segment your market into a couple of distinctive ‘customer types’. Define them demographically, identify their pain points, their expectations and their possible objections to your offering.
Hire experts for market research Work with experts to develop a better understanding of your market and its changing habits and expectations.
Think hard about the offer you’re making and the desired “after” state. Articulate the journey from “before” to “after”. The success of your digital marketing depends on the clarity of your offer’s desired outcome.
use consumer insights Put yourself in the position of your target audience and think about what they would search on the web and how this relates to your business.
Quality content Google and other search engines favor high-quality, relevant, long-form content that is well-researched. Add multimedia and visually rich elements such as videos to improve users’ dwell time and engagement.

top reasons why you need an integrated media strategy for your business

Adopting an IMC strategy will improve efficiency by providing a streamlined process. It ensures that the company’s harmonious message is carried across various channels and time isn’t wasted on repetitive messages or communicating with others for information.
IMC is not just for your consumer; it is also beneficial for effective internal communications with your team. Internal collaboration across the business including customer service must use the same tone of voice, style and convey a consistent message.
Using a range of communication channels allows your company access to a larger audience and widens your reach. This means there is a higher probability of reaching your target audience and attracting the right consumers to your brand.
Distributing content across numerous channels can be a costly process. By adopting an IMC strategy, this removes the need for replication of content, saving you both time and money by adopting the same images across your website and multiple social media profiles.
implementing an IMC strategy builds consumer trust and allows for brand recall as messaging is consistent and integrated amongst several channels.
When it comes to communications – a consistent message is both powerful and influential. An Integrated Marketing Communications (IMC) strategy ensures that the key message of your business is being delivered consistently across multiple channels.

why we are the best people to do this for you ?

We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your digital marketing strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.

if you’re looking to measure the effectiveness of your digital marketing effort, there aremany tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.

Revofit App

Revofit – Putting Fitness Into Smart Phones

Case Studies

Revofit – Putting Fitness Into Smart Phones

Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.

Hungama & Diageo – McDowells Yaari No.1

Hungama & Diageo – McDowells Yaari No.1

Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Vodafone India – Post Paid Subscriber Acquisition

Vi™ – Vodafone India Post Paid Subscription Drive

Case Studies

Vi™ – Vodafone India Post Paid Subscription Drive

In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.

Dr.Fixit – Water Proofing Expert – Lead Generation

Dr Fixit – Lead Generation, Done Right

Case Studies

Dr Fixit – Lead Generation, Done Right

We meticulously mapped data from publishers / affiliates with higher conversion ratio’s to the clients reports to ensure scaling up our outcomes with a higher percentage of contactable leads.

Clorox2

Clorox® – India Launch

Case Studies

Clorox® – India Launch

With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.

Moods9

Planet Moods – Playing It Right

Case Studies

Planet Moods – Playing It Right

We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.

it is our constant endeavor to help you stay ahead of the curve

to stay up to date with the latest digital trends, visit our knowledge hub

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we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.