One of the largest benefits of online advertising is that it is much more affordable compared with other traditional adverting methods. Even on a shoestring budget, business owners can access a fairly wide audience and stretch their marketing dollars further.
Put your brand before millions of overseas customers without the overheads of establishing international offices. Leverage the existing global reach of platforms like Google and Facebook to tell customers all over the world that you are open and ready for business.
Online analytics tools can help show what’s working for you and what’s not, allowing further targeting of your marketing spend. They can also provide priceless data on what your ideal customer looks like - allowing you to further target your advertising to your most lucrative audiences. Few other avenues allow you to continually hone and perfect your marketing strategy.
One of the huge benefits of how online advertising works is that you can reach specific groups of people who would like your products, and keep in touch with them through multiple platforms.
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exactly how does ecommerce advertising work?
In a nutshell, eCommerce advertising is the practice of displaying paid messages on online channels, with the hope of persuading users to purchase an item or service. It can also be to create brand awareness.
Advertisers will bid for ad space, often with the goal of generating clicks, impressions, or awareness. If the advertiser succeeds in winning the ad space, then their ad will appear when triggered by a keyword or other means.
& In-context (lifestyle) images: Products being used in a real-life situation
Platforms decide which ad is shown based on a quality score (or relevance score in some cases) which incorporates things like advertisement quality, past ad performance, relevancy, and the landing page. The significance of the quality score means advertisers have to focus on more than just their bids, and that is where employing the best practices for eCommerce advertising comes in.
are you ensuring to avoid the foremost ecommerce advertising mistakes?
when you decide to start optimizing your ecommerce presence across platforms, there are some common mistakes we help you avoid.
Not knowing who your target audience is -As a seller, apart from using a defined audience as a marker to design your products and services, you also need to understand that your consumers also influence the channels you use to market.
Improper product descriptions - Nothing is more frustrating to a customer than a product that does not have enough information on its page.
Not using social proof - Social proof can be the final push a customer needs in order to make a purchase. Knowing that peers or other industry experts use and recommend your product can prove to be a big boost for your sales.
Poor customer service - Another big mistake that is particularly observed in online retail stores is a poor customer service team. No matter how well you have thought out your product or its delivery, there will be a few people who are not happy.
Poor user experience - ou might know the ins and outs of your website or portal, but your customer does not. Having too many ads or pop-up menus will be a turn off for potential customers.
Poor experience in mobile devices - Online shopping is synonymous with a good mobile experience. Take the mobile out of shopping, and you’ll find a significant drop in your user list.
How To Measure ecommerce advertising Performance and Results
Impressions Simply put, impressions are the number of times your ad or piece of content is presented to someone.
Reach reach is the total number of your followers and subscribers — basically, the sum of all of those who will see your content. This might include your opt-in email subscribers, Facebook followers and loyalty program subscribers.
Engagement Engagement is the intersection of your impressions and your reach. Essentially: how many of your followers and subscribers (your reach) engage with your content (your impressions).
Customer acquisition cost (CAC) shows your business's costs to acquire a new customer, including marketing and sales expenses.
Customer lifetime value (a.k.a. CLV or LTV) represents the total revenue you expect from each customer.
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
Trust and safety are vital metrics for your online marketplace success.
the top reasons why advertsing is such an important part of your e-commerce sales strategy
By putting a bit of budget into paid social and search ads, you can cast a larger (but still targeted) net.
There’s a low barrier to entry for running social ads, but if you really want to maximize your online store advertising then you’ll be pleased to know it’s possible to get very specific in the settings.
Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn’t be higher.
Acquiring new customers is arguably the hardest part of the process, because you have to get their attention and earn their trust. Pay-per-click (PPC) advertising is an effective and popular method.
Retargeting is a powerful option because it’s flexible. You can gently remind people about your business, ask them to do something specific, offer a coupon, and so much more.
By having an omnichannel marketing approach, you can be present for your customer however they come to you. When they interact with one channel, the others update based on their behavior.
why we are the best people to do this for you ?
As a leading digital partner, blustream takes care of your eCommerce marketplace and online selling. Our marketplace management services are 360-degree eCommerce listing services – from seller registration, to catalog listings, from SEO services to leads reporting.
Join hands with our marketplace optimization experts today to avoid budget spend & gain ROI.
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