marketing dashboards visual information tools organizations use to represent data and convey information efficiently.
Gaining insights with a single glance: A marketing dashboard displays all of your metrics in one place so you can quickly see what’s working and what’s not.
Sharing performance with your team: marketing dashboards make it easy to share your performance with your team so you can stay on top of your strategy.
Increasing your conversion rates: By understanding your social media metrics, you can shape your marketing strategy to increase your conversion rates.
Generating revenue: Insights provided by your marketing dashboard help you make informed decisions about the sales funnel.
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exactly what are marketing dashboards?
A marketing dashboard is a platform that allows you to view all of your marketing activities in one place. This includes planning, scheduling and optimizing, tracking analytics, and interacting with your audiences.
The best marketing dashboards will also allow you to do things like track trending content, manage ad campaigns, and analyze results across platforms. Not only does this make marketing more efficient, but it also allows you to get a better understanding of your overall marketing performance — something that is nearly impossible to do while toggling back-and-forth between digital and ota advertising / marketing solutions.
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Platforms decide which ad is shown based on a quality score (or relevance score in some cases) which incorporates things like advertisement quality, past ad performance, relevancy, and the landing page. The significance of the quality score means advertisers have to focus on more than just their bids, and that is where employing the best practices for eCommerce advertising comes in.
are you ensuring to avoid the foremost dashboard implementation mistakes?
when you decide to start setting up marketing dashboards, there are some common mistakes we help you avoid.
Too Many Different Types of Information on One Visualization - Ever heard of information overload? That’s what happens when you indiscriminately include as much information as you can in a single visualization.
Lack of Context - Without context, the users need to dig further to understand the story the presented data tells.
Too Many Colors - We can’t stress enough how important this is. Colors bring life to a dashboard, true. But like with every good thing, there should be a limit.
Too Busy Design - Similar to too many colors, an overly busy design can distract and overwhelm your users instead of engaging them.
Lack of Focus- Even though there is no such thing as ‘irrelevant business data’, that doesn’t mean you need to include every last detail in your dashboard
Poor Data-to-Visualization Pairing - This is another thing that’s pretty common among bad dashboard examples – poor data-to-visualization pairing.
Insufficiently Labelled Data - When you don’t label your data correctly, you risk leaving interpretations up to your user’s imagination and may confuse them.
Best Practices for Dashboard Design
Determine the Purpose To display information on the dashboard accurately, you must first determine the purpose it will serve. Dashboards are divided into several categories based on their purpose.
Simple Form For an excellent dashboard design, one of the main goals is to present the relevant information in a simple and easy-to-understand form.
Consistency Your general dashboard design has to stay consistent. Once you determine the dashboard's purpose, establish its visual hierarchy and form, you cannot suddenly change these rules.
Proximity Dashboard elements should be aligned with each other for a balanced look which enables a good user experience. Grids allow you to obtain effective consistency and alignment and make a template for your dashboard design.
Whitespace Whitespace plays an important role in your dashboard design. It allows the reader to take a break from seeing all the information and leaves more time to process the data. Using whitespace prevents cluttered view and helps you to group related information visually. You might have heard it called negative space as well.
the top reasons why dashboards are so important for your marketing strategy
Dashboards present the most relevant data for stakeholders at the moment they are looking at it. A good dashboard will present live data for instant situational awareness.
It’ll help you to keep track of your performance on a daily basis: there will be no need to open each social media channel you run separately and dig for data. Just log in to the tool you use and such a dashboard will be most probably the first thing you’ll see.
Monitoring marketing data takes ingenuity. Dashboards are a great way to display essential data necessary to achieve a particular objective.
Another purpose of a dashboard is quick identification of issues. This will enable users to dive straight into problematic marketing areas without wasting time digging through multiple data channels.
With a proper marketing dashboard, you can centralize all your activity in one spot and gain insights on how to expand more quickly. Viewing critical campaign performance data from all your channels in one place allows you to see your results at once and respond appropriately.
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our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us
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