why your business should consider martech solutions
Do more, faster Save time and streamline workflows using automated tools to do repetitive and time-consuming tasks like pulling data, converting file formats, and finding assets.
Enhance internal communication Provide a way to communicate openly about things like project status and team goals to improve tracking and give all team members full visibility to progress.
Create smarter content Make your audience feel like you really get them by using insights and data to understand performance, optimize experiences, and deliver targeted content.
Build better relationships Strengthen customer and buyer relationships by always knowing the right thing to say with easy access to past conversations, interactions, subscription information, and more.
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what exactly is martech?
Marketing technology, or martech, is software that facilitates and executes marketing activities. Marketers use it to work more efficiently, communicate more effectively, and measure their efforts. The collection of the tools used by a team or department is called a martech stack. These tools are often integrated, or used together, to enhance and optimize the content and creative workflow.
While martech might still be a new term to some, marketing technology is definitely not. Marketing teams around the world have long relied on these tools every day to consistently deliver relevant content to their audience. And that’s just one of the reasons why marketers love their technology.
No two companies are alike, so mapping your martech needs is key in bringing clarity to the process. With six recognized categories in the martech landscape, it’s important to review the tools and companies that make up each one to understand how they could benefit you and your team.
when you decide to set up your martech stack, here are few challenges we help you overcome.
Not thinking about taxonomy first - A taxonomy is a classification system. In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers.
Buying too many tools - Stay focused. Educate yourself. Be careful about contracts you sign and team training you invest in.
Confusing GTM and Segment - There is some overlap between Google Tag Manager (GTM) and Segment. The differences, though, are major. The two tools are not made for the same purpose.
Having unrealistic expectations about what tools can deliver - You’re exposed to bold sales messages. You don’t have time to test each new tool at length. It’s easy to lack clarity about what tools can do for you. But you can’t afford to make this mistake.
Not using tag managers - A tag manager allows you to manage and deploy marketing tags, such as pixels and code snippets, on a website.
Not using a customer data platform - A Customer Data Platform (CDP) is software that collects and organizes data across customer touchpoints. The data is then structured, translated, and sent to other marketing tools. Customer profiles are a common output of systems built on CDPs.
Essential, Modern Martech Stack Components
CRM/Database Management You could even have a bespoke solution built in AWS, Google Cloud, Oracle Cloud, whatever – your solution needs to be flexible and malleable in order for you to best collect every relevant piece of data without hitting sprawl.
Marketing Automation Typically they not only provide personalized email campaigns, but they can also drive website and ecommerce personalization, mobile, social and web ads as well. While CRM or your database of record handles the logistical action, marketing automation goes out there and makes things happen.
Analytics You can’t improve what you don’t understand. Unfortunately, many CRM and marketing automation solutions simply don’t give you a great view of your reports, nor are they extremely customizable or cross-functional.
Content Management This isn’t just wordpress anymore (or your ecommerce solution of choice). Your teams are creating and distributing content, and there are few enterprise-grade solutions outside of Ion Interactive – but does that matter? Your marketing teams are small, flexible, and cross functional.
Social & Advertising Solutions This category is almost “peak martech stack” – after all, most of your advertising dollars are flowing through digital now. Out-of-the-box integrations may help you get a handle on what works best for you. Simple ones like Google Ads’ integration with Salesforce may be enough to get you started in the right direction.
top reasons why martech is important to your business
There is a fundamental shift in the value and approach most businesses have to technology. Instead of looking at technology as time-saving or cost-saving devices, technology now serves to create cost-effectiveness that, when scaled, can drive the growth of a business. The “martech stack” is now the engine that makes this growth go.
Every new technology dollar has the potential to benefit a company. This doesn’t mean that you spend every dollar you can leverage up and throw it at marketing automation solutions.
If you’ve established a coherent martech stack approach that is generating consistent benefits across campaigns, then your main priority is not your system of record, it’s finding new solutions that will generate more of the engagement, insight and sales you need to max our your ROI.
Marketing technology needs to be stacked because most companies have their own process and way of doing business. Creating a stack with technologies that can work together is essential to getting consistent growth from your tech.
while there are plenty of qualifiers around practice, quality of vendors, technical nuances, available integrations, regulatory requirements and ultimately what the biggest benefit is of a given solution, making sure that all your solutions are interoperable is the best way to maximize sales growth.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us
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