Axis Securities: Driving 10,000+ Demat Account Openings through Precision Performance Marketing

Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India.

\ ~10,000 Demat Accounts Opened

\ 5%+ Account-to-Deposit Ratio

\ Strong Email Funnel Impact

\ ₹3.5 Cr+ in Organic Media Value

About The Brand

Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India. Their focus on digital-first onboarding and seamless experiences made them an ideal candidate for a performance-driven marketing campaign aimed at acquiring new demat account holders.

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Decoding The Brief

The brief was to:

CHALLENGES

Key Challenges :

Educating the Masses: Demat accounts can be complex for first-time investors unfamiliar with financial jargon.
Conversion Efficiency: Delivering a minimum 5% account open to deposit ratio as a non-negotiable campaign benchmark.
Trust Barrier: Financial services require credibility and trust — especially critical in a lead-gen heavy campaign.

Our Strategy

We divided the campaign into three strategic layers:

Campaign Execution

Execution Highlights :

Affiliate Marketing Network: Partnered with trusted financial influencers and platforms, integrating Axis Securities offerings into native content.
Precision Email Marketing: Created segmented, action-oriented email journeys tailored to each stage of the investor funnel.
Content Simplification: Used plain English and real-life analogies to demystify demat benefits and prompt sign-ups.

\ 5%+ Account-to-Deposit Ratio

\ Strong Email Funnel Impact

\ ~10,000 Demat Accounts Opened

\ ₹3.5 Cr+ in Organic Media Value

we're more than just a marketing agency

as an expert at seo, ppc, social media, content marketing and web design services we drive qualified traffic and convert visitors using state of the art marketing automation and technology which measures effectiveness, to deliver real results for you.

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