— Finance

Axis Securities

~10,000 demat accounts opened in six months at a sustained 5%+ account-to-deposit ratio — on a performance-only billing model.

The brief

First-time investors find demat accounts complex, and financial services live or die on trust. The mandate was unusually demanding: the entire engagement ran on pay-per-conversion, meaning we were paid only on verified, funded outcomes — not clicks, not leads.

What we saw

Acquisition with deposits, not just acquisition. We simplified finance jargon into real-life analogies, leaned on affiliates and native content for credibility, and baked accountability directly into the billing model.

The work

We built an affiliate network of financial influencers and platforms, segmented action-oriented email journeys for each funnel stage, and wrote plain-English content that demystified investing. Creative and CTAs were optimised in real time against conversion data, with billing tied strictly to verified account openings.

The outcome