why your business should consider cross platform attribution

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what is cross platform attribution?

“Cross platform attribution is the ability to attribute all events that result from a campaign back to the single campaign, whether or not they occurred on the web or in the app. This is very important to help a marketer gain insight into what’s working and what’s not working, otherwise they’re just guessing. Having events attributed inaccurately is never helpful.

Links have to work across different operating systems, linking standards, browsers, etc. All these things put a lot more responsibility on the link itself, and aside from apps and operating systems, we’re not just talking about tracking across your standard Chrome or Safari mobile browsers either. For example, apps have their own in-app browsers now that marketers have to contend with, like the browser that displays when you click on a link on your mobile device in Twitter or Facebook.

The essence of cross-platform attribution is getting as close to our hypothetical bird’s-eye view as possible. With cross-platform attribution, you can track and analyze all the different touchpoints you maintain with your customers, across all the different platforms and channels they use to interact with your brand. Once this data has been collected and organized, the marketing mix modeling system will use the past and historical data to predict or forecast future marketing and sales success. All in all, website analytics help you in improving your website, as well as the online marketing associated with it.

avoid these common cross platform attribution mistakes

when you decide to implement cross platform attribution , here are few challenges we help you overcome.

What Must Cross-Channel Attribution Include?

top reasons why cross platform attribution is important to your business

why we are the best people to do this for you ?

our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions

If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us

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