why your business should consider advertising tech
Adtech helps advertisers and agencies deliver the right content, at the right time, to the right audiences based upon first-party and third-party insights, ensuring advertisements are reaching engaged audiences that may be interested in the product or service
Because of adtech, advertisers and agencies can plan and measure their campaigns more efficiently and effectively. Adtech tools, like ad servers, allow for a bird’s eye view of an advertising campaign, giving an advertiser or agency visibility into where their ads are, and how they are performing.
Adtech does away with one-ad-fits-all advertising, as it enables brands to share their stories in unique ways depending on where consumers are in the marketing funnel.
Adtech allows brands to reach audiences quickly, increase measurability, and run optimized advertising campaigns.
our highly specialized, integrated data tech team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what is adtech ?
Adtech includes a variety of tools and technologies, such as demand-side platforms, supply-side platforms, agency trading desks, ad servers, and ad networks to help advertisers serve relevant advertisements to relevant audiences.
Adtech is focused on reaching consumers through paid channels using sophisticated audience insights and advertising technology, while martech (marketing technology) focuses on reaching audiences via unpaid or owned channels using a brand’s first-party insights.
Adtech is focused on reaching consumers through paid channels using sophisticated audience insights and advertising technology.
when you decide to implement ad tech , here are few challenges we help you overcome.
Not Understanding Your Target Audience - Many business owners fall into the trap of casting too wide a net when it comes to growing their brand and making it appealing to consumers.
Misinterpretation and Misuse Of Data -Like everything else in the world, marketing and advertising is becoming more and more data-driven and analytical.
No Consolidation - While companies are trying to consolidate, no one is doing it well. For example, the Adobe Marketing Cloud is trying to create a single ad tech platform, but it’s not a seamless experience.
Partnerships with fraudulent DSPs - Worse than wrong acquisitions is unfortunate partnerships. Aside from running into another black box, you have zero control over your partner’s intentions.
Use of DMPs with declining cost-efficiency - Marketers are starting to move toward hybrid platforms that combine features of both DSP and DMP in a single interface.
This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
Advertising Technology Trends and solutions
AI AdTech Programmatic advertising has continued to grow and one of the evolutions of the process is using automated, artificial intelligence. AI can automate the ad purchasing process so advertisers can target more specific demographics.
Self-Service AdTech One of the latest trends in ad tech is the adoption of new technologies that offer self-serve options.
Header Bidding Header bidding is an automated auction technology, which allows publishers to sell their inventory to advertisers through many Demand Side Platforms (DSPs) while receiving bids from multiple advertisers simultaneously.
Mobile AdTech When it comes to finding ad tech solutions, you might consider breaking down what type of advertising you're doing. For example, if you're only going to be advertising on mobile devices, you can use mobile ad tech solutions.
Online Advertising Technology. Online advertising technology is a solution that will help you advertise online, regardless of device type. With our ad tech solution, you can find more customers, build profitable relationships, protect your customer data, and improve your advertising results.
top reasons why adtech is important to your business
Ad tech has plenty of moving parts, which means there are countless opportunities for agencies to set themselves apart. The diversity of ad tech data allows for more granular and relevant targeting and integration. It also necessitates leaning upon trusted ad tech solutions and platforms to get the most out of every ad campaign.
Thanks to ad tech, brands can now connect all advertising channels. This means saying goodbye to clunky, unnatural advertising that irritates users and frustrates agencies and their clients. Instead, cross-platform uniformity ensures brands are reaching users consistently and logically.
Ad tech has also allowed retargeting to enjoy growing popularity -- so much that it represents about 90% of all advertising costs. In other words, it's not going away.
Knowing that they need each other to thrive, agencies and ad tech companies are on a joint mission to figure out how to forge long-lasting relationships. Deeper connections tend to occur naturally through regular communications, realistic expectations, and thoughtful customization.
With new integrations between data, tech, and content, there needs to be consistent party involvement from start to finish. To this end, media publishers are having more discussions with their agency partners about content and other creative efforts than ever before.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our data and technology methods help brands expand online by taking advantage of a wide range of marketing automation and data analytics solutions
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising marketing campaigns, you should team up with us
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.