why your business should consider content co-creation?
In one study, 61% of businesses said that co-creation leads to more successful products. It may take a little more energy than simply updating last year’s range, but the reward can be far more significant.
Co-creation brings in new viewpoints to help businesses disrupt themselves. You don’t have to predict what consumers or influencers are going to want - they’ll tell you themselves.
51% of businesses say co-creation improves financial performance. Companies save huge sums on research and development, marketing costs, and see lower customer churn.
On top of pure revenue, 54% of businesses also say that co-creation improves social impact. Customer co-creation helps to bring your community closer to the business and builds stronger ties with fans and buyers.
By definition, co-creation brings new voices and ideas into the fold. These may not be the kinds of people you’d normally hire. In fact, the best ideas can come from totally alien industries, or from people with no subject matter expertise at all.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what is co-created content marketing ?
Co-creation is a process of developing a new product or service in teamwork with suppliers, customers, stakeholders, experts, and employees. The goal of collaborative co-creation is to promote the culture of sharing ideas, instead of keeping it to yourself, in order to improve productivity. Mass-customization and open source are the two relevant terms that are closely related and work alongside.
Easily accessibility of knowledge and information has transformed the operations and functionality of the company and made them innovative. Now, they encourage customers to share their feedback and reviews.
co-creation doesn’t guarantee anything that the new product/idea would succeed in the market. But it would allow you to inspire ideas, have a fresh perspective, and brainstorm with like-minded people. It would guide you to move in the right direction.
common mistakes brands make when producing co-created content.
when you decide to invest in co-created content marketing , here are few challenges we help you overcome.
Creating Only One Format of Content - Keep in mind that if you want variety, so do your readers, which is why it’s important to provide all sorts of content types when creating a content marketing strategy for your business.
No Call To Action - In order to capture marketing leads, all content formats should let the customer know exactly what to do next. This is known as the call-to-action, or CTA. Without a strong CTA, your chances of collecting the reader’s information, or converting the reader to a lead, will significantly decrease.
Not Measuring or Tracking Results - Great content can be created and published on multiple channels. But, if you are not tracking the results of your campaigns, your efforts could be going to waste.
Lack of Continuity - When businesses publish disconnected pieces of content randomly, your audience doesn’t know what to expect from you. Since they don’t know when you will be providing them with new information, it may send them looking elsewhere for the solutions to their problems.
Rushing Results - Content marketing, like SEO, is a long-term strategy that requires a period of time where relationships and trust with consumers are built. Some businesses interpret content marketing as unsuccessful if only a few leads are generated in the first couple of weeks. This common mistake can end up hurting their long-term results.
Best Practices for Creating Engaging & Meaningful content co-creation.
Start with Your Goal in Mind It's not enough to "just create a video" in 2022. There are tons of companies, creators and thought leaders that are creating great content in just about every industry.
Know Your Target Audience Understanding your audience is a universal challenge that all marketers have to face. Really understanding your target audience is about more than the demographic makeup. It's about identifying what's going on in their mind's eye, and knowing what will motivate them to make a decision.
Understand the Sales Funnel Not every prospective buyer is looking for the same thing. Just like when you go to the mall you'll notice some serious shoppers who are planning to spend, some window shoppers who are just looking for inspiration
Create Interesting, Quality Content A video is not a smarmy sales pitch, or content that adds no value to the viewers. If your video is nothing more than a commercial for you to pitch your product, you'll lose your viewer.
Don't Forget Your CTA (Call-to-Action) What do you want viewers to do when they reach the end of the video? Don't leave them hanging! Suggest the next step with a call-to-action
Test and Measure All Your content This is not the wild west of the internet anymore, you have the ability to test and measure EVERYTHING. Use a tool that has advanced analytics capabilities
top reasons why co-created content is very important for your business
From a purely bottom-line perspective, co-creators are truly valuable. You essentially increase your workforce without adding to payroll.
A user who sees their ideas taken seriously and even pursued through to development is now part of the decision-making force. They’re not just a buyer; they’re a real stakeholder.
Working with co-creators brings brand new skills into the company. You may not even realize how a supply chain expert or mechanical engineer could help you design the next great handbag, tea bag, or sleeping bag.
Co-creation could result in many forms like team insight, solving the problem, starting the new venture, and road mapping of the product. But there should be something in it for the contributors and participants.
Co-creation would only deliver beneficial results when it works continuously over a period of time. The result of co-creation usually falls under the category of 20% to 80% of the completion.
Content co-creation is just what it sounds like: You co-create content with another party. That other party could be another company, or an influencer, or even a nonprofit or your own customers. You might create an ebook, or a video, or whatever – the content format doesn’t really matter.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.