Amplification is Not an Afterthought - For each type of content, the strategy and tactics will differ. By putting in some extra effort up-front, you will generate more valuable and relevant content as well as simplify the overall content amplification process.
Optimize for Search - Your content strategy is an extension of your search strategy. Every piece of content needs to be optimized to support the overall SEO strategy of your organization.
If done correctly, content amplification will generate a flurry of activity across several layers of your organization.
Content marketing is, by nature, an upper-funnel process. Most organizations track the final step that leads to a sale, but ignore the impact of everything that transpired prior to that.
Content marketing is like a flywheel, the more it spins, the easier it is to keep it spinning. If you sporadically release content, you will get sporadic results intermixed with fits of starts and stops and a reduction in performance.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is content amplification
Content amplification is the process of helping your content reach a significantly wider audience – hence, “amplifying” the signal of your content. Another way to think of it is in the classic signal vs. noise metaphor often used in content marketing. Your content is the signal, and everything else is the noise. When you put it in these terms, the concept of content amplification becomes a lot clearer.
It’s important to note that content amplification isn’t a single strategy or technique. The practice of content amplification encompasses many individual techniques, strategies, and methods of amplifying the reach of your content, making “content amplification” an umbrella term for several unique strategies.
Using paid search to drive awareness of your latest white paper? You’re amplifying your content. Running Facebook ads to generate buzz about your latest eBook? You’re amplifying your content. Leveraging influencers and their large networks to get the word out about your latest infographic?
common mistakes brands make when amplifying content.
when you decide to invest in a content amplification, here are few challenges we help you overcome.
Putting Too Much Emphasis on Quantity - One of the most common mistakes on blogs and websites all over the world is spending too much time focusing on creating a lot of content. It can be easy to think that more pages will mean more views, and sometimes it does, but that doesn’t mean those views will be will come from your target audience.
Creating First, Marketing Later - A lot of creators start crafting content before they know how they are going to market it. The problem with this is that it doesn’t give you enough control over the success of your work. Without knowing which markets you are trying to reach, your work won’t have any one strong focus, which will ultimately make it more difficult to promote once you finally get to that stage.
Letting Social Media Do The Job For You - Sometimes it can be comforting to know that social media can do the job of promoting your content for you. However, the truth is that nobody is going to see your work or share it unless you put the effort into it yourself.
Marketing a Product Instead of Your Brand - A lot of marketers think that buying ad space on social networking sites is the answer to their problems. While this can increase your chances of being seen, it’s important not to waste those opportunities by trying to sell something.
Best Practices for Engaging & Meaningful content amplification.
Reach New Audiences Through Native Advertising Native advertising is a unique technique to amplify your content and get featured on a network of publishers. The nice part about this type of advertising is that it is not so easily ignored compared to a banner ad.
Get More Likes, Shares and Follows with Smart Social Buttons Having social buttons on your website shows how many likes, shares on each social media channel you have for a post.
Give Shoutouts to Amplify Your Content When you’re writing an article, and you’re citing well-known experts in the industry, would you like them to know? That’s why shoutouts exist.
Outperform Your Content Through Paid Social Amplification Amplify your content with paid social amplification. Easy to say, hard to do, you might say. Well, not really. Paid social amplification could be an easy way to promote your post on multiple channels.
Use Storytelling to Receive a Social Boost Stories sell. That’s a demonstrated fact. Not all of us grew up listening to stories but I don’t think there is a single person in this world who didn’t tell a story.
Try Email Outreach to Build a Solid Community Within Your Brand Email outreach is a white hat search engine optimization technique you should master. Besides its many beneficial purposes, one of the most valuable is increasing content amplification.
top reasons why content amplification is very important for your business
By amplifying your content with innovative and effective strategies, you can ensure members of your target audience have opportunities to see what you produce. Many popular and well-performing brands use these strategies to help them stay active and engage with users in modern ways.
content amplification is important is because it can increase your earning potential. Drawing attention to your brand via your offerings and posts can increase the success of your conversions and make it easier to market your products and services.
Content amplification is important for increasing traffic. Organic traffic, or content visitors who find your content on their own, can be extremely valuable.
Amplification can help you build your brand recognition. The more potential customers or audience members able to see your content, the more likely they are to recognize your brand and think of you when they're ready to make a purchase.
Content amplification can also make it easier to stay relevant to your existing customers. Even if they've already purchased from you, helping them frequently reengage with your offerings or messaging
benefit of using content amplifications strategies is their effect on your ability to connect with your target audience. When you find the right communities and promote successful content, you can expand your reach significantly.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.