why your business should have a solid content strategy?
A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results.
There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve.
Successful content marketers constantly look for new content creation opportunities. They create content around hot-button news topics which help in the effort to reach more of their target audience.
Content strategies help define how much money should be spent per project, how it should be spent and how marketers can find ways to cut costs if needed.
Without a documented content strategy, your marketing team won’t know how much content needs to be produced, where it needs to be posted, how it can be repurposed, or anything else that can govern their day-to-day tasks.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what exactly is a content strategy ?
Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals.
While the approaches to content and content strategy will differ for B2C marketers and B2B marketers, a baseline understanding of what we mean when we talk about content strategy is industry-agnostic.
Content is vital for businesses today as a means of attracting potential customers without relying on traditional “push” advertising techniques. Digital content allows potential customers to discover and engage with you organically. As they search for topics and concepts relevant to what they want to do or know, they find you and dive deeper at their leisure.
common mistakes brands make when developing a content strategy.
when you decide to invest in a content strategy, here are few challenges we help you overcome.
Not Documenting Your Strategy - With small teams, small budgets, and a million things to do, it can seem inconvenient to stop and document your strategy. But keeping it “in your head” doesn’t do anyone any good.
Working Without Personas - We harp on this all the time—and for good reason. If you want to create compelling content, you need to know exactly who you’re trying to reach.
Forgetting to Get Approval - You might be excited to hit the ground running with your strategy, but a content marketing operation requires a lot of people and resources.
Thinking Too Big or Too Small - When you’ve put the work into a content strategy, it’s frustrating to change course halfway through when you realize it’s too unrealistic.
Making Scattershot Content - This is probably the number one problem we see when brands pursue content marketing. They may get excited about a certain project or format, but their overall content is created and published inconsistently.
Not Measuring or Not Measuring Effectively - You can’t make any progress if you have no benchmarks—and you certainly can’t demonstrate your ROI.
Best Practices for Engaging & Meaningful content strategy.
Create a Clear Strategy To create a strategy that satisfies content marketing best practices, you need to have an in-depth understanding of your brand, target audience and your offerings.
Invest Time in Keyword Research Find different keywords that fall under the overarching categories that you’ve decided on. Keep these keywords organized in your own tracking doc or use the rank trackers that come with your content marketing tools.
Establish Your Publishing Pace In order to establish readership or a solid following, you need to establish a publishing pace. You can’t expect to establish a reader-base if you’re publishing sporadically.
Consider User Intent Your audience should always be at the top of your mind through the entire creation process so you can create content that actually connects.
Optimize for SEO, but Don’t Overdo It Write for people, not robots — in other words, you don’t want to produce a piece so rigid and SEO-optimized that it feels like it was written by a robot.
Set Baselines and Track Results While thinking through your content strategy best practices and building out your plan you should also solidify your content goals.
Be Ready To Adapt Your content best practices will evolve along with the growth of your company or blog. Outside factors like algorithm updates may also influence the direction of your strategy and ability to hit goals.
top reasons why a content strategy is very important for your business
Great content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention
use content marketing to your advantage. Quality content can help your business gain traction on social media.
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.
Content marketing can also generate leads. When your audience views your content, they're more likely to purchase from you in the future. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.
The content you post influences conversions. It helps your audience connect with you and gives them the information needed to make educated purchases.
Creating quality content will also help build your authority online. If your business is established as a credible place to get information, you're more likely to rank higher in search engines.
In a nutshell, this content strategy does more than just rank your blog article on page one. It makes your content (and therefore your brand) appear everywhere your potential customers are looking for your product.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.