why your business should consider curated content?
Curating relevant content is mutually beneficial for you and the content’s original author. You get to use high-quality materials to improve your marketing, and the content’s author gets a backlink, credit, and exposure to your audience.
Position yourself as a thought leader, as you can use curated content to share your perspective on trending topics and current issues
Connect with brands, influencers, and industry leaders, by engaging in public discussions with them
Fill out your content calendar without increasing how much original content you produce, saving you time and money
Generate leads, as content curation will increase traffic to your website, social media pages, and blog posts (therefore funneling people through your sales pipeline)
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what is curated content ?
Content curation is the process of gathering, organizing, and sharing online content on a specific subject. However, it’s not just taking someone else’s content and merely distributing it online. That’s a common misconception.
Instead of sharing engaging posts you’ve stumbled upon in the wild, curated content involves developing and executing a strategy for the type of content you share.
While you can share attention-grabbing social media posts and engage readers with blog posts, videos, and other content, when you’re curating content, you’re considering your audience and what they want to see.
common mistakes brands make when sourcing user-generated content.
when you decide to harvest user-generated content, here are few challenges we help you overcome.
Curating low-quality content - Clickbait is evil. Some sites, whose names will be withheld, have mastered the art of the title. Their titles are so captivating that people will click “share” without reading the content!
You Share Too Often - On Twitter, there’s a school of thought that people may miss your first tweet, so you should repeat the tweet multiple times. While I agree with this, a common mistake is to disregard spacing and variety.
Lack of Focus - Let’s say you gained Twitter followers for the content you share about marketing. And then one morning, you tweet about food, politics, music, TV, and travel.
You Forgot It! - Don’t just share a link, share your thoughts and opinions about the content. When sharing on Twitter, most sites include the necessary markup (tags) on their pages, so that the tweet appears within a Twitter Card.
It’s All About You - While it’s possible that this content is audience-friendly, audiences don’t want to hear from a single voice.
Your Forgot to Tag - Not everyone has alerts in place to flag when their content is shared on social. That means that you could share their post without them knowing it. However, if you tag them in your post, they’ll see that you shared it and they may decide to re-share or re-tweet it.
Best Practices for Engaging & Meaningful curated content.
Always Place Audience Interest at Number One The rest of the entries on this list go down the drain without practicing this one first.
Always Pair Quality With Quantity Quality and quantity are now a couple. They don’t want to be separated anymore. Your audience does not want quality and quantity separated as well.
Create a Personal Database for Content Sources collecting data from a variety of sources can expedite the whole curation process big time.
Get Your Arsenal of Curation Tools Ready. The whole process can definitely eat much of your valuable time. Fortunately, there are tons of content curation tools that marketers can utilize at their own disposal.
Find the Rare Gems and Share Them Following trends may be a good way to go whenever you are trying to come up with ideas for your content creation.
It Is Still About the Headline The headline game is still on today. Your curated content’s headline can make or break the success of your work.
Learn to Love Metrics and Analytics All your marketing efforts become doomed if you do not use metrics and analytics to check how your efforts performed.
Make the Original Creators Proud Do not forget to give credit where it’s due. What is most important is to give justice to the original owner’s work.
top reasons why curated content is very important for your business
Improving your curation and sharing can help you increase engagement and gain a higher following on social. That can help not only your personal brand but your business as well.
Curating content can be an extra boost in your team’s marketing efforts. Their job will be easier since they won’t stress creating only original content, and meeting deadlines will be more feasible.
Curating content gives you a broader exposure to new topics, publishers, and websites, thus allowing you to gain insights. These findings can, in turn, help you improve your content marketing strategy and fill the gaps in the content you offer.
Content curation is an excellent way to start discussions about the things that interest your audience. You just need to ask yourself the following question: “why would my audience care?” Start and promote conversations, study your audience and you’ll see your business growing.
It’s an excellent idea to promote curated content mentioning your brand. Don’t forget to add your “personal touch” to it and add eye-catching visuals to make it more informative than promotional.
Content curation is a marketing practice beneficial for both curators as well as their target audience. Not only do you save time and resources, but also you have the chance to improve on existing content.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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