49% of marketers rate visual marketing as “very important” to their marketing strategy; 22% consider it “important”, and 19% say that their strategy is nothing without visual content.
The mind processes information in pictures much faster than it does in words and humans tend to be visual creatures inherently. If you are trying to understand something complicated, infographics help your brain work through it quicker. This, in turn, helps your business communicate its end goal quickly and more effectively.
Your organization can be best promoted when your content and visuals include useful and meaningful information for viewers. Increase your potential reach by publishing infographics that are:
Creating interesting and informative graphics can help people learn more about you or your business and be seen as a voice of authority.
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if you are interested in a better kind of digital marketing we're here to help you scale.
what are infographics?
Since infographics exploded onto the graphic design scene about 15 years ago, they’ve become a staple for communication in classrooms, in the workplace, and across the web.
According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”.
An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
All in all, website analytics help you in improving your website, as well as the online marketing associated with it.
common mistakes brands make when making infographics.
when you decide to use infographics , here are few challenges we help you overcome.
Infographics are popular because they contain information. However, creating an infographic for something that everybody has already done is a surefire way of getting lost in the crowd.
The main reason infographics are so popular is because it provides a visual and easily digestible version of a concept or statistics, so they should not be too wordy.
One of the most unforgivable things you can do is create an infographic that give the wrong information.
It is a great idea to get your inspiration from it but not so much to copy it and pass off as your own. Changing the color and the fonts will not make it your own, and people will notice. Not cool.
Color is like spicy food. Just the right amount is good for you, but too much can give you hemorrhoids. An infographic should definitely have color, but you need to be careful about spinning that color wheel too hard to avoid confusing your audience.
The thing with information is that if you have it, you want to share it. Some infographics reflect this need by being excessively long.
Best Practices for Creating Engaging & Meaningful Infographics
Use the right visual type You can present data in many different ways. Depending on what you want to show, some ways of visualizing data will be more appropriate than the rest.
Choose the right template When you start designing an infographic, you have to choose a layout based on structure.
Think about your target audience When preparing the content for infographics, jot down a few important aspects to keep in mind about your target persona before moving to choose a layout.
Prepare a good headline Your infographic headline is one of the elements that a reader will see before reading the details. It’s similar to newspaper headlines — if it’s intriguing, sparks interest, or poses an open question, a reader will proceed with reading the article.
Double-check your statistics People with an eye for detail can quickly spot inconsistencies in data. What an awkward situation would it be if you received comments on social media saying your infographic contains mistakes!
top reasons why ar and vr are important to your business
Infographics are a valuable tool for visual communication. The most visually unique, creative infographics are often the most effective because they grab our attention and don’t let go.
Within the last 3 years, infographics have emerged as a novel solution to keep information concise and present it in an appealing way. And according to the latest Google Trend numbers, it has been trending upwards ever since: search volume for “infographic” and “infographics” has increased by 800% since 2010.
As the saying goes “a picture is worth a thousand words”, since infographics have both ‘pictures’ and ‘words’, it represents the best of both worlds
We are visual creatures: 90% of the information transmitted to the brain is visual, and that is processed 60,000x faster in the brain than text2. That is why we would rather look at an infographic than read a lengthy text containing the same content.
On average, people only see 20% of the text on a web page during a visit3. Infographics allow readers to scan or skim the content quickly, then decide if they want to find out more.
infographics are the champions when it comes to sharing. Being pinned on Pinterest, tweeted and favorited on Twitter, shared and liked on Facebook, embedded in blogs and other websites, infographics can reach every corner of the internet.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure.
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