why your business should consider user generated content?
One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases your credibility and brings your brand’s promises into perspective.
People also trust user-generated visuals over any other type of content. The numbers speak for themselves: More than two-thirds (72%) of shoppers are influenced by Instagram photos of a product.
Marketing budgets are often stretched thin. Resources (and cash) are often limited, so many marketers have to get creative when it comes to getting more visual content.
with millions of people sharing photos and videos on social media, marketers can tap into these resources at scale. UGC is the biggest growing source of visual content that marketers have at their fingertips.
Besides prompting conversation among your advocates, brands who highlight UGC from their supporters can build a deeper, more authentic relationship with their customer base.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what is user-generated content ?
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC).
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand.
common mistakes brands make when sourcing user-generated content.
when you decide to harvest user-generated content, here are few challenges we help you overcome.
Publishing Without Permission - While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent.
One-Time UGC Use - Customer content like user-generated photos, reviews, and Q&A should get much more than just a moment in the spotlight.
Misrepresenting Your Community - Be sure to include an assortment of photos, reviews, and Q&A exchanges to show the diversity and breadth of your brand community.
Letting Conversations Fade - Customer engagement fuels user-generated content and user-generated content fuels customer engagement! Keep the momentum going and encourage further activity by staying on top of UGC contributions.
Straying From Your Customer Base - If a UGC campaign is not in line with your brand story, customers will not relate and will not participate. It is all about asking for the right content in the right way.
Best Practices for Engaging & Meaningful user generated content.
Actively prompt customers to share According to Tintup, 50% of consumers wish brands would guide them in creating content.
Reward customers for sharing The opportunity to get featured on a brand’s social media is a great incentive in itself, but a rewards system can accelerate participation in creating UGC.
Let all your staff in on the fun User-generated content can go beyond showing your product or service in use or highlighting a great review.
Look for and implement user-generated content in more ways than just social sharing. Instead of only retweeting or reposting customer content, take it a step further by asking for their permission to reuse and repurpose their content for your marketing efforts.
Remember to ask for permission before using your customers’ content. Even if they shared it on their platform, they might not be open to having it on yours.
As a follow-up to asking permission, always credit the original poster. It shows that you respect them and signals to others that they will have the same courtesy if they approve your use of their work.
top reasons why user-generated content is very important for your business
Firstly, because of the rise of web 2.0 and social media, the internet became a two-way platform for companies and consumers to interact in real-time and for literally anyone to create content.
Due to tightening privacy laws, some technology companies are proactively pushing for a future where consumers have more control over their data. Instead of relying on banner ads, brands need to build engagement and reach in channels and apps where their customers spend time.
the number of channels and platforms has exploded, and it is getting difficult for marketers to create authentic content for each of them in a cost-effective way. Sometimes, user-generated content already grows organically in channels where the brand has no footing at all.
According to research, 9 out of 10 consumers read reviews before buying products. This means people expect to see customer testimonials and reviews on the brand website and find them in aggregated platforms like Google and Trustpilot. Before buying the product we hope to see reviews that echo the promises and features listed by the manufacturer
A well-thought-through UGC marketing strategy can help you establish a trusted presence on channels where you are not in control and when there’s fierce competition for attention.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.