why your business should consider video promotions
Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.
The return on investment you get from your video will depend on several things including how well you have organised your content strategy and the quality of your videos.
You may think of video as being expensive and time-consuming to produce. But there is plenty of technology out there that makes it possible to create good video fast and without a large budget.
Marketers have plenty of options when it comes to how they use video content. This means it’s easy to find a method that fits in with your company’s marketing goals.
our highly specialized, integrated content team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
what is digital video content marketing ?
Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.
The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills.
common mistakes brands make when producing digital videos.
when you decide to invest in organising a webinar , here are few challenges we help you overcome.
Thinking You’ve Made It After One Good Video - This actually is a very common mistake among many businesses. Many small businesses think they’ve made it when they have made one great video and promoted it. But is this really enough?
Not Knowing Your Market - Video production is all about capturing the viewer’s attention so you can sell them something… or at least get them interested enough in your product or service that they’ll want to learn more.
No Call To Action - If your video has no call to action, then what’s the point? You need to draw viewers in and give them a reason to contact you for more information.
Poor Audio / Inconsistent Audio - Poor audio is one of the most common video production mistakes in the industry. If your audio quality is poor, no amount of fancy graphics or video effects will make up for it.
Hiring Bad Actors - Trying to find professional actors to be in your video project can be difficult, especially if you work with a low or no budget.
Neglecting The Art Department - Even the most realistic-looking sets are often filled with scenery that’s been carefully constructed to look like the real thing.
Focusing On Tech Instead of Onscreen Talent - Focusing on technology instead of onscreen talent is a common mistake that most video production companies and freelancers make.
Best Practices for Creating Engaging & Meaningful digital videos
Start with Your Goal in Mind It's not enough to "just create a video" in 2022. There are tons of companies, creators and thought leaders that are creating great content in just about every industry.
Know Your Target Audience Understanding your audience is a universal challenge that all marketers have to face. Really understanding your target audience is about more than the demographic makeup. It's about identifying what's going on in their mind's eye, and knowing what will motivate them to make a decision.
Understand the Sales Funnel Not every prospective buyer is looking for the same thing. Just like when you go to the mall you'll notice some serious shoppers who are planning to spend, some window shoppers who are just looking for inspiration
Create Interesting, Quality Content A video is not a smarmy sales pitch, or content that adds no value to the viewers. If your video is nothing more than a commercial for you to pitch your product, you'll lose your viewer.
Don't Forget Your CTA (Call-to-Action) What do you want viewers to do when they reach the end of the video? Don't leave them hanging! Suggest the next step with a call-to-action
Test and Measure All Your Videos This is not the wild west of the internet anymore, you have the ability to test and measure EVERYTHING. Use a video player that has advanced analytics
top reasons why digital videos are important to your business
consumers are watching over 5 billion videos on YouTube every single day? That doesn't even include Facebook, LinkedIn, Instagram, Twitter, Vimeo and other videos hosted on native platforms.
The rise of Instagram Stories, a feature borrowed from game-changing social media platform Snapchat, has become one of the most popular ways for individuals and businesses to express themselves.
While drones have been out on the market for a long time now, they are becoming more and more affordable with lots of great features and that makes them a premier choice for video production companies.
Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content. Live video can be effective. Facebook said that live streams get six times as many interactions as regular videos.
Webinars are a great way to use video to interact directly with your potential customers. They can be used to answer specific questions customers may have about your product, or to teach the audience something about your industry, thereby establishing yourself as an authority.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your content strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital creative effort, there are not too many tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.
In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.
With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.