to win the digital shelf battle, you need to optimise your digital pricing strategy. mpo gives you insights and keeps you upto date with trends.
market place optimisation helps you optimize your product portfolio and even makes new packaging initiatives possible.
market place optimisation is critical when it comes to understanding catalog management, it helps you focus on the right categories and amplifies bottom line perfromance across key channels.
a store front without market place optimization is like a wedding without invitations. It’ll become a no-show.
market place gives your e-commerce endeavor results and helps you optimise the overall cost per acquisition.
our highly specialized, dedicated e-commerce team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does marketplace optimisation work?
Marketplace Optimization (MPO) is similar to Search Engine Optimization (SEO), which uses a set of signals to rank sellers or their products to relevant buyers in marketplace searches. It is your product rankings on any website like the Facebook marketplace, Amazon, Etsy, eBay, etc.
Listing your products on eCommerce sites like Amazon is not enough. To achieve the goal of a customer finding your product, amazon seo services, also called listing optimization services, need to be performed for every product you list on the marketplace. And achieving the top position is not easy. Your listings need to be thoroughly optimized with advanced keyword research for the customers searching for the products you offer.
are you ensuring to avoid the foremost common off mpo mistakes?
when you decide to start optimizing your ecommerce presence across merchant platforms, there are some common mistakes we help you avoid.
Going Against Marketplace Guidelines - Online marketplaces such as Shopify and Lazada have strict user guidelines in order to protect not only their buyers but also their sellers.
Directing Shoppers to Your Own Website - A marketplace can’t be profitable or successful if traffic is being directed away from its site.
Not Doing Your Research - Many marketplace sellers make the mistake of signing up and immediately listing their products and, hope for the best. In reality, it’s not that simple.
Rushing Your Product Listing - Rushing this part is just bad business and will be a waste of your time.
Ignoring Product Search Rank - Many sellers create their products and fail to check in on their visibility. By forgetting this step you can miss out on sales and product exposure.
Failing to Manage Inventory - Inventory management is the key to successful selling. Granted, it’s hard to predict inventory needs when you are just beginning as a seller.
How To Measure mpo Performance and Results
Liquidity is the lifeblood of the marketplaces. It's critical to consider how buyers and sellers transact with each other.
average order value (AOV) This indicator represents how much users spend on a marketplace daily, weekly, or monthly.
Gross Merchandise Volume (GMV) is the Holy Grail of marketplace metrics. It measures the total revenue of goods/services sold on the marketplace platform during a specific time period.
Customer acquisition cost (CAC) shows your business's costs to acquire a new customer, including marketing and sales expenses.
Customer lifetime value (a.k.a. CLV or LTV) represents the total revenue you expect from each customer.
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
Trust and safety are vital metrics for your online marketplace success.
the top reasons why off page mpo is such an important part of your e-commerce sales strategy
One of the most critical aspects of MPO is first to understand the marketplace nature on which you want to own a seller account.
A well-optimized product title will have the greatest impact on product performance on search.
Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn’t be higher.
Frequently Asked Questions (FAQs) in your product listing is another content-related optimization technique that has shown positive results in MPO
If sales are king in Marketplace optimization, then reviews are queen. Reviews increase trust and greatly enhance the buying decisions of a consumer.
Your customers will trust your brand more once they can see how your product looks. In the user-behavior driven market, what’s better than to show your real side to your customers.
why we are the best people to do this for you ?
As a leading digital partner, blustream takes care of your eCommerce marketplace and online selling. Our marketplace management services are 360-degree eCommerce listing services – from seller registration, to catalog listings, from SEO services to leads reporting.
Join hands with our marketplace optimization experts today to avoid budget spend & gain ROI.
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