to win the digital shelf battle, you need to optimise your digital pricing strategy. mpo gives you insights and keeps you upto date with trends.
90% of online buyers say that photo quality is the most important factor in an online sale. Without product photography, your business will suffer.
75% of online shoppers rely on a product photo to make a decision. This is an overwhelming amount of customers who rely on product photos – without product photos, imagine the three-quarters of customers you are losing out on.
70% of companies invest in content marketing which could include product photography. All of the big players are investing in content marketing and you would be wise to do so as well. Product photography for your eCommerce store can be recycled into visual content to market your brand at no extra cost.
our highly specialized, dedicated e-commerce team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does ecommerce product photography work?
Product photography is applying photographic knowledge and skills to eCommerce images to attractively showcase them and encourage potential customers to buy products.
there are two types of ecommerce product image types - Product-only images: Products on a white background
& In-context (lifestyle) images: Products being used in a real-life situation
Nowadays, product photography for eCommerce has become a sub-industry that employs advanced techniques to create the best possible quality for the product presence in online stores. Every item, ideally, will be displayed with a range of pictures offering 360-degree views. A high-quality store image can significantly enhance the customer experience on your website.
are you ensuring to avoid the foremost common off mpo mistakes?
when you decide to start optimizing your ecommerce presence across merchant platforms, there are some common mistakes we help you avoid.
Going Against Marketplace Guidelines - Online marketplaces such as Shopify and Lazada have strict user guidelines in order to protect not only their buyers but also their sellers.
Directing Shoppers to Your Own Website - A marketplace can’t be profitable or successful if traffic is being directed away from its site.
Not Doing Your Research - Many marketplace sellers make the mistake of signing up and immediately listing their products and, hope for the best. In reality, it’s not that simple.
Rushing Your Product Listing - Rushing this part is just bad business and will be a waste of your time.
Ignoring Product Search Rank - Many sellers create their products and fail to check in on their visibility. By forgetting this step you can miss out on sales and product exposure.
Failing to Manage Inventory - Inventory management is the key to successful selling. Granted, it’s hard to predict inventory needs when you are just beginning as a seller.
How To Measure mpo Performance and Results
Liquidity is the lifeblood of the marketplaces. It's critical to consider how buyers and sellers transact with each other.
average order value (AOV) This indicator represents how much users spend on a marketplace daily, weekly, or monthly.
Gross Merchandise Volume (GMV) is the Holy Grail of marketplace metrics. It measures the total revenue of goods/services sold on the marketplace platform during a specific time period.
Customer acquisition cost (CAC) shows your business's costs to acquire a new customer, including marketing and sales expenses.
Customer lifetime value (a.k.a. CLV or LTV) represents the total revenue you expect from each customer.
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
Trust and safety are vital metrics for your online marketplace success.
the top reasons why off page mpo is such an important part of your e-commerce sales strategy
One of the most critical aspects of MPO is first to understand the marketplace nature on which you want to own a seller account.
A well-optimized product title will have the greatest impact on product performance on search.
Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn’t be higher.
Frequently Asked Questions (FAQs) in your product listing is another content-related optimization technique that has shown positive results in MPO
If sales are king in Marketplace optimization, then reviews are queen. Reviews increase trust and greatly enhance the buying decisions of a consumer.
Your customers will trust your brand more once they can see how your product looks. In the user-behavior driven market, what’s better than to show your real side to your customers.
why we are the best people to do this for you ?
As a leading digital partner, blustream takes care of your eCommerce marketplace and online selling. Our marketplace management services are 360-degree eCommerce listing services – from seller registration, to catalog listings, from SEO services to leads reporting.
Join hands with our marketplace optimization experts today to avoid budget spend & gain ROI.
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