ROAS Based Advertising | BluStream Marketing Solutions

the best way to reach customers and attract new ones is online ads.

we help you reach potential customers in the places they spend most of their time and showcase items that are tailored to their interests.

Schedule A Call +

why your business needs ecommerce advertising

One of the largest benefits of online advertising is that it is much more affordable compared with other traditional adverting methods. Even on a shoestring budget, business owners can access a fairly wide audience and stretch their marketing dollars further.
Put your brand before millions of overseas customers without the overheads of establishing international offices. Leverage the existing global reach of platforms like Google and Facebook to tell customers all over the world that you are open and ready for business.
Online analytics tools can help show what’s working for you and what’s not, allowing further targeting of your marketing spend. They can also provide priceless data on what your ideal customer looks like - allowing you to further target your advertising to your most lucrative audiences. Few other avenues allow you to continually hone and perfect your marketing strategy.
One of the huge benefits of how online advertising works is that you can reach specific groups of people who would like your products, and keep in touch with them through multiple platforms.

our highly specialized, dedicated e-commerce team drives outcomes

if you are interested in a better kind of digital marketing we're here to help you scale.

exactly how does ecommerce advertising work?

In a nutshell, eCommerce advertising is the practice of displaying paid messages on online channels, with the hope of persuading users to purchase an item or service. It can also be to create brand awareness.

Advertisers will bid for ad space, often with the goal of generating clicks, impressions, or awareness. If the advertiser succeeds in winning the ad space, then their ad will appear when triggered by a keyword or other means. & In-context (lifestyle) images: Products being used in a real-life situation

Platforms decide which ad is shown based on a quality score (or relevance score in some cases) which incorporates things like advertisement quality, past ad performance, relevancy, and the landing page. The significance of the quality score means advertisers have to focus on more than just their bids, and that is where employing the best practices for eCommerce advertising comes in.

are you ensuring to avoid the foremost ecommerce advertising mistakes?

when you decide to start optimizing your ecommerce presence across platforms, there are some common mistakes we help you avoid.

Not knowing who your target audience is -As a seller, apart from using a defined audience as a marker to design your products and services, you also need to understand that your consumers also influence the channels you use to market.
Improper product descriptions - Nothing is more frustrating to a customer than a product that does not have enough information on its page.
Not using social proof - Social proof can be the final push a customer needs in order to make a purchase. Knowing that peers or other industry experts use and recommend your product can prove to be a big boost for your sales.
Poor customer service - Another big mistake that is particularly observed in online retail stores is a poor customer service team. No matter how well you have thought out your product or its delivery, there will be a few people who are not happy.
Poor user experience - ou might know the ins and outs of your website or portal, but your customer does not. Having too many ads or pop-up menus will be a turn off for potential customers.
Poor experience in mobile devices - Online shopping is synonymous with a good mobile experience. Take the mobile out of shopping, and you’ll find a significant drop in your user list.

How To Measure ecommerce advertising Performance and Results

Impressions Simply put, impressions are the number of times your ad or piece of content is presented to someone.
Reach reach is the total number of your followers and subscribers — basically, the sum of all of those who will see your content. This might include your opt-in email subscribers, Facebook followers and loyalty program subscribers.
Engagement Engagement is the intersection of your impressions and your reach. Essentially: how many of your followers and subscribers (your reach) engage with your content (your impressions).
Customer acquisition cost (CAC) shows your business's costs to acquire a new customer, including marketing and sales expenses.
Customer lifetime value (a.k.a. CLV or LTV) represents the total revenue you expect from each customer.
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
Trust and safety are vital metrics for your online marketplace success.

the top reasons why advertsing is such an important part of your e-commerce sales strategy

By putting a bit of budget into paid social and search ads, you can cast a larger (but still targeted) net.
There’s a low barrier to entry for running social ads, but if you really want to maximize your online store advertising then you’ll be pleased to know it’s possible to get very specific in the settings.
Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn’t be higher.
Acquiring new customers is arguably the hardest part of the process, because you have to get their attention and earn their trust. Pay-per-click (PPC) advertising is an effective and popular method.
Retargeting is a powerful option because it’s flexible. You can gently remind people about your business, ask them to do something specific, offer a coupon, and so much more.
By having an omnichannel marketing approach, you can be present for your customer however they come to you. When they interact with one channel, the others update based on their behavior.

why we are the best people to do this for you ?

As a leading digital partner, blustream takes care of your eCommerce marketplace and online selling. Our marketplace management services are 360-degree eCommerce listing services – from seller registration, to catalog listings, from SEO services to leads reporting.

Join hands with our marketplace optimization experts today to avoid budget spend & gain ROI.

Revofit App

Revofit – Putting Fitness Into Smart Phones

Case Studies

Revofit – Putting Fitness Into Smart Phones

Revofit, made by Revolutionary Fitness Pvt. Ltd, provides a 360-degree approach to a healthy lifestyle and will enhance the maker of Saffola and Parachute’s learning about the digital consumer.

Hungama & Diageo – McDowells Yaari No.1

Hungama & Diageo – McDowells Yaari No.1

Case Studies

Hungama & Diageo – McDowells Yaari No.1

The association enabled budding musicians through No.1 Yaari Jam Pads to create their own music. The ask from us was to step in as a digital media specialist and conceptualise, execute and optimise video promotion campaigns for Diageo on behalf of Hungama.

Vodafone India – Post Paid Subscriber Acquisition

Vi™ – Vodafone India Post Paid Subscription Drive

Case Studies

Vi™ – Vodafone India Post Paid Subscription Drive

In order to keep in line with the mandate by the brand, not only did we need to drive a large number of users to the new look campaign landing page, but we also had to ensure that the Conversion from Form Fills to Subscription was greater than 10%.

Dr.Fixit – Water Proofing Expert – Lead Generation

Dr Fixit – Lead Generation, Done Right

Case Studies

Dr Fixit – Lead Generation, Done Right

We meticulously mapped data from publishers / affiliates with higher conversion ratio’s to the clients reports to ensure scaling up our outcomes with a higher percentage of contactable leads.

Clorox2

Clorox® – India Launch

Case Studies

Clorox® – India Launch

With limited budgets at our disposal and a conscious decision to enter the Indian market only via Modern Trade & ecommerce, our go to market strategy was bespoke and highly tuned to achieve performance across digital channels.

Moods9

Planet Moods – Playing It Right

Case Studies

Planet Moods – Playing It Right

We had a 3 prong approach to get things going for Moods Condoms, which not only changed the way that our audience viewed the brand but also took to consuming products and purchasing condoms online.

it is our constant endeavor to help you stay ahead of the curve

to stay up to date with the latest digital trends, visit our knowledge hub

latest topics

The Social Sphere Ep 1

Exploring the Future of E-Commerce with 3D Virtual Shopping on The Social Sphere Ep.

venky January 21, 2024 9:25 pm

What’s Your Angle? Crafting New Angles for Your Content

Harsha Vardan Hariprasad June 19, 2023 11:52 am

A Guide to Twitter Hashtags

Harsha Vardan Hariprasad June 19, 2023 11:46 am

How to Write A Marketing Email

Harsha Vardan Hariprasad June 19, 2023 11:34 am

How to Write a Press Release & Free Template

venky June 19, 2023 11:27 am

Words Of Wisdom for Digital Marketers In 2021 from Arpanarghya Saha

Industry Insiders

Words Of Wisdom for Digital Marketers In 2021 from Arpanarghya Saha

More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha

The Most Important Digital Marketing Platforms In 2021 | Arpanarghya Saha

Industry Insiders

The Most Important Digital Marketing Platforms In 2021 | Arpanarghya Saha

Has it become easier to reach out to the right audiences ? , Which are the top three Digital Platforms you any marketer cannot afford to miss out on to achieve results

Micro Influencers | do they impact your marketing effort ? | Arpanarghya Saha

Industry Insiders

Micro Influencers | do they impact your marketing effort ? | Arpanarghya Saha

Do Micro Influencers help marketers achieve results for their business, what is the story in 2021, if at all, how do they impact the marketing funnel

Leveraging Digital Platforms – 2021 Outlook | Intro By Arpanarghya Saha

Industry Insiders

Leveraging Digital Platforms – 2021 Outlook | Intro By Arpanarghya Saha

Leveraging Digital Platforms to achieve results for your business despite testing times in 2021 excerpts from a Q&A Session With Arpanarghya Saha

The Google & Facebook Duopoly & whether it is here to stay | Arpanarghya Saha

Industry Insiders

The Google & Facebook Duopoly & whether it is here to stay | Arpanarghya Saha

More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,

The Impact of COVID-19 on Digital Marketing Strategy | Arpanarghya Saha

Industry Insiders

The Impact of COVID-19 on Digital Marketing Strategy | Arpanarghya Saha

What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.

we are a robust integrated advertising ecosystem that unites media buyers & sellers, content creators ,influencers, data management platforms and agency trading desks – all under one roof.