The SEO benefits of holding blogger events are potentially huge. Getting high-authority bloggers to post backlinks to your website tells Google that you’re a top banana.
Blogger events are also great for improving your brand image. Regardless of whether you’re a newbie to the eCommerce game or an experienced trader, hosting a blogger event can work wonders.
Another awesome benefit is opening up your business to new audiences. Blogs usually have carefully crafted, loyal readerships, so a feature on the right blog can generate a bunch of potential leads.
If you’re launching a new product range, hosting a blogger event can provide you with some product reviews to springboard your content marketing campaign.
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exactly what is a blogger event?
Blogger events are organised by savvy businesses that are looking to grow their online — and offline — presence. They range from coffee mornings to weekends spent training with Nike. In all cases, they are mutually beneficial for the business and the blogger.
The business hosts an event, offering an enjoyable experience (and possibly some of their products) in return for online coverage. This could be in the form of social media posts, a YouTube video, a blog post, or a combination of all three.
The amount of blogger coverage may vary depending on the scale of the event. Companies organising the biggest events might request three blog posts and various kinds of social media posts. If you’re giving bloggers the experience of a lifetime, you should expect a heavy amount of coverage.
when you decide to invest in blogger meet up programs , there are some common mistakes we help you avoid.
Don’t forget about your brand - Whether it be spreading business cards with your handles and hashtags on every table surface or erecting balloons with your brand’s logo, branded items at the influencer event are a must! Having your brand clear and visible will help keep the brand front-of-mind for the guests.
Don’t have bad lighting - Generally speaking, influencers are all about aesthetically pleasing snaps that inspire, inform, entertain and/or promote, so if you want your influencer event to be a hit, ensure they can take great photos in real time!
Don’t invite everyone - When selecting your guest list, target the influencers that are most relevant to your brand and align with your brand personality. Like any influencer collaboration, you need to find influencers who are the right fit for your brand, aesthetic and vision, otherwise you will not capitalise on the engagement and the coverage won’t be authentic.
Don’t misjudge the impact of an invite - Speaking of invitations, design some fabulous invites to send out to your guest list a couple of weeks before the big event.
Don’t exclude +1’s - Nobody likes going to any kind of party alone, especially when they don’t know anyone else who is going to be there, so by allowing your guests to bring a plus one as they please, you will immediately make them feel more comfortable about coming to your event, and it is the polite thing to do
How To Measure impact, performance and Results from blogger events and meetups
Event Check-ins This key metric directly indicates the number of attendees who have checked in at the event. Comparing the number of event check-ins with the total number of registrations is essential.
Event Surveys The most immediate way you will know if attendees enjoyed the event is by asking them. Event surveys allow you to get into the attendees’ minds and help you understand attendee satisfaction by collecting feedback.
Net Promoter Score (NPS) areThough this KPI also falls under “event surveys,” the NPS (net promoter score) deserves its spot on this list. This score asks the simple question: On a scale of 1-10, how likely is it that you would recommend this event to friends?
Active Community Members This metric allows you to see which types of attendees are most active. It also helps track activity levels within the community.
Social Media Mentions Social media mentions are when users directly give a “shout out” by using a handle or hashtag within their comment/tweet.
Top Performing Topics You can track when anyone engages with your agenda by starring or favoriting sessions. That data can be collected and aggregated to help better understand which topics are a success.
Sales Qualified Leads (SQLs) If your event is meant to generate prospects for your sales team, measuring the number of qualified leads is a leading indicator of event success.
the top reasons why blogger meetups are such an important part of your marketing effort.
With no store to entice customers and let them try on new styles, a blogger event gives a fashion brand a physical presence for people to actively engage with products.
When you consider this against the potentially huge online readership that bloggers can possess, hosting them for an event becomes an opportunity for your brand to appear in front of thousands of people.
With an event, you can let bloggers physically try out the products you want to promote, meaning their posts and comments are genuine and based on real experiences.
Hosting a blogger event means a business of any size can connect with individuals who have built their followings into the thousands or even millions.
Raising your brand’s online awareness is all about connecting with your customers. With companies of all sizes competing for attention online, blogger events can really bring a personal touch to the way you engage with your audience.
While websites can obviously display detailed product information and user reviews, nothing beats the simple appeal of seeing other people using and endorsing a product.
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