why your business needs an influencer marketing strategy ?
The power of influencers lies in the trust of their followers. The trust they build enables them to develop loyal fan followers. Influencer marketing allows brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable.
Choosing an influencer who’s followers are of your target audience allows your campaign/message or product to be seen by people who are likely to be interested in what you can offer and engage with you – which is of course, the ultimate goal of using influencer marketing.
Consumers tend to trust content and recommendations from influencers, as they are seen as a third party, unbiased source and this can have an impact on people buying your products or services.
Every brand’s key goal is to drive thousands of visitors to the website every day. But if these visitors are not highly targeted, they will possibly not be interested in the products offered by the brands.
Integrating influencer marketing into the company’s overall advertising strategy can boost the other form of digital marketing the company uses.
our highly specialized, integrated digital media team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is influencer marketing strategy?
Influencers are people who have built reputations around a specific niche. They’re like internet celebrities who work as ambassadors for your brand.
Influencer marketing is a social media strategy where an influencer receives a payout for endorsing a brand’s product. Payouts come in the form of free products, cash, or discounts off expensive products.
Influencer marketing is a social media strategy where an influencer receives a payout for endorsing a brand’s product. Payouts come in the form of free products, cash, or discounts off expensive products.
when you decide to invest in influencer outreach programs , there are some common mistakes we help you avoid.
Not Defining a Goal for Your Influencer Marketing Campaign - some marketers make the mistake of launching an influencer marketing campaign without a set goal in mind.
Choosing the Wrong Compensation Model - The right compensation model can get you a long way with your influencer marketing campaign. But choosing one that doesn’t fit your budget or goals could result in huge losses.
Being Enticed by Audience Size Alone - This is easily the biggest mistake marketers make with their influencer marketing campaign. They think that just because an influencer has a massive following, they’ll have the maximum impact.
Being Overly Restrictive with Content Creation - You may have seen celebrities or influencers promoting a product and listing it's features and benefits. And in many cases, the way they mentioned the benefits may seem a bit off – like it was overly scripted and unnatural.
Failing to Maintain Transparency - Another big mistake brands make with their influencer marketing campaign is failing to disclose their partnerships. In an attempt to maintain authenticity, they fail to ensure their influencers are disclosing their partnerships.
Ignoring Experts - While this sort of advertising is designed to be easy, there's a lot of expertise required to make good campaigns great. Only a specialist in digital marketing will be able to point business owners in the right direction when it comes to optimization, targeting and a plan for long-term growth.
How To Measure integrated media & advertising performance and Results
Impressions & Reach Two of the first metrics to look at in analyzing influencer marketing performance are the average reach and impressions of each post.
Audience Engagement Before and after investing in influencers, audience engagement is one of the most important metrics to analyze.
Brand mentions Another important metric to track is the number of brand mentions the company is receiving before and after the campaign.
CTR – Click Through Rate areThis is a percentage calculated on clicks/impressions. If your ad had 1000 impressions and received 10 clicks, that would result in a 1% click-through rate.
Traffic from Social Although audience growth and reach are important, most influencer campaigns will include a CTA to drive the audience off of social and onto the company's site.
Conversions from Social Similar to traffic from social, tracking conversions is key to determining the ROI of influencer marketing.
Return on Advertising Spend (RoAS) In short, RoAS refers to the profit you make from the money you spend on advertising. Money out, money in.
the top reasons why influencer outreach is such an important part of your marketing effort.
The ideology behind influencer endorsements is fairly simple in nature. When a celebrity, social media personality, or industry expert shares content about a brand on social media, it creates a sense of instant credibility for the brand they promote.
Point blank, influencers who mention your brand on social media drive sales. More and more, consumers are looking to influencers for suggestions on what products or services they should purchase. As social media has become more prominent, so has its potential for reaching your target audience.
Millennials are increasingly favoring and contributing to the popularity of digital media. So if you are looking to appeal to the millennial or Gen-Z market, influencer marketing is all but essential in today’s digital-first world. Attracting consumers from these audience segments brings tremendous value to your brand and invaluable access to one of the most profitable demographics.
An influencer campaign isn't just about the numbers—it’s also about building long-term relationships. Establishing a strong relationship with an influencer creates a bond for a lasting partnership that can help drive long-term results for both the influencer and the brand.
You can build a campaign around an influencers' review of your cool new product and place your brand in the spotlight. Influencers are go-to resources of information on new products in their industry. Whether its fashion, gaming, beauty, or fitness, audiences respect and often idolize the opinions of the influencers they follow.
why we are the best people to do this for you ?
our team of professional marketers can help businesses understand why having and integrated media strategy is so important for sustainable business growth. Our social media marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.
If you’re too busy with your company to concentrate on all the factors that go into setting up, managing and optimising paid search campaigns, you should team up with us
Axis Securities, a subsidiary of Axis Bank, offers a comprehensive suite of financial investment products and services tailored to retail investors across India.
Buddhi Clinic is a pioneering institution offering a holistic approach to brain and mind care through integrative medicine. Led by renowned neuropsychiatrist Dr. E.S. Krishnamoorthy, the clinic merges conventional neurology with complementary therapies, creating a unique treatment ecosystem for lifelong brain and mental wellness.
To build a consistent, on-brand digital presence for APCER Life Sciences through high-quality creative content, performance-driven visual assets, and robust website infrastructure.
Dr. Mickey Mehta is India’s leading holistic health guru, known for integrating wellness, healing, and preventive care into structured programs. With 40+ years of experience, he offers premium packages for chronic and serious ailments like cancer, diabetes, obesity, and neurological disorders.
it is our constant endeavor to help you stay ahead of the curve
to stay up to date with the latest digital trends, visit our knowledge hub
More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha
Has it become easier to reach out to the right audiences ? , Which are the top three Digital Platforms you any marketer cannot afford to miss out on to achieve results
More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,
What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.
