why your business should consider an integrated digital brand strategy?
There are 4.57 billion active internet users as of 2020. That is 59% of the planet’s population. While it’s a stretch to reach all those people, the possibility is far greater online than with any traditional strategy.
A company without a brand is like a person with no personality — boring. And people tend to avoid any association with boring people and companies. But if your company is anything like the personality of a friendly superhero saving lives or a kind neighbor helping others, people will trust your brand and continue a long relationship.
81% of consumers say that trust is the leading factor in their purchasing decisions. With brand consistency, they’re 33% more likely than other consumers to stay loyal, and 27% more likely to advocate for a brand.
Branding is a psychological approach to the customer using the soft power of advertisement and other key elements. With distinctive logos, catchy taglines, impactful names, and recognizable designs, branding offers your company a unique identity.
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what is a digital branding stratgey?
In a generalized sense, a digital branding strategy is how you communicate your brand’s identity to consumers online with the overarching goal of increasing customer loyalty and sales. Imagine your brand as a person. As we mentioned, a person has a name, appearance, personality, values, something to say and someone to say it to.
Digital marketing is about promoting a product, brand, or range of products online, whereas digital branding encompasses all activities that help generate awareness, recognition, and loyalty towards a brand or business.
A digital branding strategy takes this brand personality and strategically positions it to perform competitively within a given market.
common mistakes brands make when developing a digital brand strategy
when you decide to develop your digital branding strategy , here are few challenges we help you overcome.
Underselling Your Website - Having a website has become a real necessity for any type of business activity, whether it exists online or offline.
Missing Your Target Market - If your metrics are telling you that your business landing pages have an increasing number of visitors, it is important for you to identify whether those visitors represent your target market.
Setting Unrealistic Goals - A systematic approach to digital marketing calls for the development of a long-term strategy. It would be best if you outlined the goals you want to achieve in the short, medium, and long term.
Not Investing in The Right Resources - Many businesses employ only a couple of individuals to handle all of their digital marketing needs, and some don’t even provide them with the necessary tools.
Only Spending on Paid Advertisements - Digital marketers tend to spend the entirety of their marketing budget on paid advertisements, leaving behind little to no budget for other, possibly more effective, digital marketing strategies.
Not Personalizing Your Communication for Every Customer - There is nothing more that customers pay attention to than a message which carries sentimental value for them.
Best Practices to keep in mind when developing your digital brand strategy.
Don’t just produce content. Rather, create emotional, relevant customer experiences. Establishing a powerful, recognizable, and relatable brand offering-one that will set you apart from other companies and last across all the different platforms will enable you to build brand trust.
Psychological tactics are used in branding strategies to reach consumers. Those brands that employ these marketing strategies connect instantly with consumers who would like to live the past again and enhance the aesthetic appeal of the experience.
What might be the reason, some advertisements make us cry, happy, nostalgic? Simply put, nostalgia marketing or branding is effective in the fast-paced digital age.
A logo and a clever tagline are not the only components of branding. A powerful brand is one that delivers on its promises, across all of the different mediums your target audience uses on a daily basis.
Until you define your target audience, you’re not really communicating with any customer or segment. So instead of guessing, name your current customer clearly. Know their needs relative to your brand identity, and explore their lifestyles.
Truly intentional brand strategies are also developed around specific goals, such as increasing brand awareness or strengthening customer loyalty.
top reasons why an integrated digital branding strategy is so important to your business
A strong digital branding strategy gives you a strong online presence. As consumers surf social media and search engines they should recognize your brand instantly. In order to achieve this, your product, brand, and business should show up wherever they go.
Increasingly, a company’s online presence is the principal mode by which potential customers will encounter new brands. Digital branding helps you identify and focus on your online audience, through the targeting of specific groups of customers.
Digital branding helps customers to build stronger connections with your brand, particularly when you’re using channels that they also use to keep in touch with family and friends. By being personal and meaningful you can convert one-time customers into brand loyalists and advocates.
The core of digital branding is more effective communication between a company and its customers. It can be as straightforward as making it easier for customers to locate the information they need on your website, and by improving customer service.
Digital branding will give your marketing much greater cohesion and direction. It can help to frame the direction of your company overall, creating a tangible brand that people can relate to and feel loyalty towards.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your digital marketing strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital marketing effort, there aremany tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha
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