why you should consider developing a digital media strategy
A strategy gives you direction - Many companies without a digital media strategy lack clear strategic goals. This makes it difficult to allocate sufficient resources to individual marketing activities and even more difficult to measure, through analytics, whether you’re hitting your targets.
When businesses decide to reach out to potential customers online, they do so in one of three ways. Paid, Owned & earned. All three are important. Over time, your digital marketing strategy should have ways of achieving results in all three areas. But for now, let’s dive deeper into paid media.
While it may seem like the best places to push your own content would be through your owned and earned media, it takes paid media to vamp up your traffic. It helps you grow exponentially depending on how fast you want to achieve results.
The algorithms used to power Facebook, Instagram, Google, LinkedIn and the publishers control your visibility and how much you pay, this is where a sound digital media strategy will help you optimise costs and increase returns.
our highly specialized, digital strategy team drives outcomes
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What is a digital media strategy ?
A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. A successful digital strategy requires a cross-functional team with executive leadership, marketing and information technology (IT) members.
While traditional information technology strategies tend to focus on long-term road maps and budget forecasts that extend years into the future, digital strategies tend to rely on short-term, month-to-month road maps that are tied to actionable items and measurable business objectives.
To be successful, the strategy should place focus on where the company value chain is vulnerable to disruption and could be made stronger and more economically viable from a digital reboot.
common mistakes brands make when putting together a connections architecture
when you decide to develop your integrated marketing strategy , here are few challenges we help you overcome when defining your integrated media strategy.
Campaigning and Investing Without A Strategy - Lack of structure and vision is one of the digital marketing mistakes many, if not most, young and small businesses commit.
Doing Anything Without Clearly Defined Audiences - 90% of companies using personas have been able to create a clearer understanding of their buyers.
Not Addressing Your Audience And Their Pain Points Directly - Your audience is primarily interested in solving their problems and pain points – not in your products.
Superficial Approach to SEO - With over two billion blog posts alone popping up on the Internet every day, optimizing your content for search engines is the only way to gain visibility and attract organic traffic.
Neglecting The Keyword Research - Neglecting keyword optimization means missing out on the opportunity to meet your customers organically in search when their purchase intent is high.
Expecting Results Overnight - Business leaders often get demotivated if they don’t see the immediate results of their digital marketing efforts.
Not Using Social Proof Including Case Studies And Success Stories - They help your prospects visualize the benefits of your offering and give them confidence in your ability to drive results.
Best Practices to keep in mind when determining your integreated media stratgey
Understand Your Customer Knowing your customer is the foundation of every solid digital marketing strategy, so define your market and get to know the people you are selling to.
Define buyer personas Segment your market into a couple of distinctive ‘customer types’. Define them demographically, identify their pain points, their expectations and their possible objections to your offering.
Hire experts for market research Work with experts to develop a better understanding of your market and its changing habits and expectations.
Think hard about the offer you’re making and the desired “after” state. Articulate the journey from “before” to “after”. The success of your digital marketing depends on the clarity of your offer’s desired outcome.
use consumer insights Put yourself in the position of your target audience and think about what they would search on the web and how this relates to your business.
Quality content Google and other search engines favor high-quality, relevant, long-form content that is well-researched. Add multimedia and visually rich elements such as videos to improve users’ dwell time and engagement.
top reasons why you need an integrated media strategy for your business
Adopting an IMC strategy will improve efficiency by providing a streamlined process. It ensures that the company’s harmonious message is carried across various channels and time isn’t wasted on repetitive messages or communicating with others for information.
IMC is not just for your consumer; it is also beneficial for effective internal communications with your team. Internal collaboration across the business including customer service must use the same tone of voice, style and convey a consistent message.
Using a range of communication channels allows your company access to a larger audience and widens your reach. This means there is a higher probability of reaching your target audience and attracting the right consumers to your brand.
Distributing content across numerous channels can be a costly process. By adopting an IMC strategy, this removes the need for replication of content, saving you both time and money by adopting the same images across your website and multiple social media profiles.
implementing an IMC strategy builds consumer trust and allows for brand recall as messaging is consistent and integrated amongst several channels.
When it comes to communications – a consistent message is both powerful and influential. An Integrated Marketing Communications (IMC) strategy ensures that the key message of your business is being delivered consistently across multiple channels.
why we are the best people to do this for you ?
We understand that you’re looking for partners, not vendors. That’s why we focus our energies on adding value to your digital marketing strategy. By treating every piece of work as a new challenge, we break it down to produce something that is innovative, strategically sound, and fun.
if you’re looking to measure the effectiveness of your digital marketing effort, there aremany tools out there to help you – but the main thing is that the right metrics and KPIs need to be selected in the first place, we help you set them and build flawless digital experiences for your customers.
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More about the one campaign that stood out and A few words of Advice for upcoming digital marketing professionals excerpts from a Q&A Session With Arpanarghya Saha
Has it become easier to reach out to the right audiences ? , Which are the top three Digital Platforms you any marketer cannot afford to miss out on to achieve results
More than 85% Of ad spends happen across 2 platforms Google & Facebook, is this going to change any time soon, if so what is it that may influence this change,
What was the impact of COVID-19 on your digital marketing strategy, How did it impact business and what did you have to tweak or improvise to get things going.
