why your business should invest in abandoned cart automtation
You can send personalized Abandoned Cart Notification to attract your users. Such messages can create an urge among your users to inhibit an action.
if you send an abandoned cart notification, with an extra offer or free shipping or any other persuasive factor, the user might complete his purchase and then there will be an increase in the number of purchases.
With Cart Abandonment Push Notifications, you can bring back your old customers. You can send them a reminder notification once you find that a user has left a product in his cart. You can start sending him notifications from 30 minutes later.
Maximize your conversion rate using Cart Abandonment Notification. Reminding the user about a product in his shopping cart which he might have forgotten can actually make a purchase happen.
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what exactly is abandoned cart automation ?
Cart Abandonment is a term used in the eCommerce industry when a visitor comes to your website and leaves the page before completing the desired action. It mainly refers to the abandonment of a shopping cart when a user adds a product to his cart and then makes an exit without completing the purchase.
The rate of Cart Abandonment is approximately 70% on an average documented rate. There are various reasons cited for Cart Abandonment that include extra costs too high, complicated checkout process, website errors, slow delivery, complicated or confusing return policy, no satisfactory payment process, a decline of the credit card, etc. Due to such reasons, users leave their products in the cart and later forget about it most of the time.
Everyone’s personal data will differ slightly, the wants and needs of online viewers will be vastly different so the use of data is paramount to ensuring that each banner ad is specifically personalised. A DCO banner will display information based on the location of a viewer for example, and will then be able to showcase the best deals and most suitable imagery for that ad.
common mistakes organisations make when implementing abandoned cart automation techniques.
when you decide to invest in automated abandoned cart workflows here are few challenges we help you overcome.
Not Sending The Recovery Email Soon Enough - Timing is everything for any marketing message, and abandoned cart emails are no different. Best practice for abandoned cart emails is to send the recovery email within an hour of cart abandonment.
Not Sending The Right Amount of Emails -recovery campaigns that send three emails convert 26% higher than campaigns sending one email.
Not Using Frequency Capping Or Proper Campaign End Goals - Online shoppers are easily irritated by retailers flooding email inboxes; whether transactional or marketing emails, too many or irrelevant messages can hurt conversion rates.
Not Including Product Recommendations - Including product recommendations in abandoned cart recovery emails can increase conversions by 10% and click-through rates by 50%.
Not Segmenting Messages Based On Historical Data - Online stores have a wealth of historical sales and customer data, which helps marketers find trends and behavioral cues.
best practices for automating abandoned cart workflows
Provide a Clear Summary of Cart Contents The key aim is to remind people of what they were about to buy, so the products should be front and centre in emails.
Clear Calls to Action A second key element is the calls to action on cart recovery emails. It’s about making the action you want users to take as clear as possible.
Don’t Overdo Discounts Discounting too much and too often can affect profit margins, and could ‘train’ shoppers to abandon in the expectation of discounts.
When to Send Abandoned Cart Emails Timing of emails can play a big part in their performance. There’s no right or wrong answer, but your email should be arriving in the shopper’s inbox while they’re still considering a purchase.
Use Dynamic Content The use of dynamic content in remarketing emails can ensure that copy and visuals are up to date and optimized for the individual user.
Send in Cycles Consumers’ inboxes are busy places, so the first emails may be missed, or may arrive when customers aren’t ready to purchase. Sending emails in cycles can achieve the best results
Use Customer Reviews In cases where prices or extras like shipping offers are time-limited, it can pay to make this clear to customers.
Test and Improve There’s no such thing as a perfect email, it’s all about testing and refining to find the best-performing emails.
top reasons why automated abandoned cart workflows are important for your business
Cart abandonment emails allow you to re-engage with abandoners, interact with them and thereby build a relationship with them.
With personalized emails and personalized product recommendations, you increase the relevance of your communication with your customers and let your customers view your brand as relevant and helpful.
Using the cart abandonment emails you can find out why the shopper abandoned his/her cart. With this information you can improve customer experience by showing you care for the customer and finding them a personal solution.
When you have an automated email workflow for cart abandonment, you will be able to spend more time focusing your efforts on other marketing tasks for your business.
Abandoned cart emails are very relevant for customers since they are personalised to their shopping history. Therefore, they can be a way to show the customer that you both understand and value their needs, which can support you in building a lasting relationship with your customers.
Abandoned cart emails are actually responsible for around thirty percent of all eCommerce revenue, according to research, so they are definitely worth setting up.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
we work with you to build a solution for today and a roadmap for tomorrow, taking a personal approach to understanding your current pain points and drawing on our experience to recommend the best path forward.
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