why your business should invest in automated email workflows?
With the rise of millennials, it has never before been so important to be as specific, targeted and personalised in your response marketing than ever before. Recent stats have shown that your audience require a more personalised customer experience and are turned off by blanket mass-marketing messages.
Automated email workflows can help you get more specific, more targeted and more streamlined than ever before in your outbound communications with your audience.
Every email automation workflow has a goal, a trigger and a series of events that help nurture, engage and strengthen your relationship with the lead and edge them closer to the end goal.
Automation is changing the way that all kinds of teams do business. For email marketing teams, for example, this could mean less time spent on manually compiling email lists and scheduling messages. Instead, team members could use that time to focus on other important tasks, such as in-depth customer relationship building.
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what exactly is email automation ?
The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take—or don’t take, using email or marketing automation software.
Some examples include when you automate welcome emails sent when a customer signs up for a mailing list, similar product recommendations after a user has bought from your site, or a quick reminder that the customer placed something in their cart but never finished checking out.
Email automation takes repetitive tasks off your to-do list to free up your time for other valuable tasks, such as responding to customer questions. It can help customers learn more about your brand, encourage them to keep coming back, or remind them of why they bought from you in the first place.
common mistakes organisations make when automating email workflows
when you decide to invest in automated email workflows, here are few challenges we help you overcome.
Not Practicing Opt-In Email Marketing - If you manage to access email addresses and enroll those addresses into your email marketing, unprompted, it can result in a lot of negative reactions.
Sending Too Many Emails, Too Soon - Map out the whole workflows ecosystem and eliminate nice-to-have workflows, particularly those that cause too much overlap.
Sounding Like a Robot - Autoresponders are nice, and they make the customer feel your presence throughout their buying process. However, if they are not set up correctly, they will make you lose the human touch and authenticity of your voice.
Overlooking Performance Metrics - You have to know what improves your open rates, deliverability, bounce rates, and other key metrics. As you automate, don’t overlook these insights.
Launch & Forget - Don’t launch an automated email campaign and forget about it. Monitor each campaign in real-time whenever possible, and record the results.
best practices for setting up automated email workflows
Personalizing user experience What customer does not like personalization? None! 90% of the customers find personalized content appealing, while 91% are more likely to be persuaded to buy from recommendations and offers.
Engage marketing team The less time spent on compiling the email lists in email marketing teams, the better. Team members can focus on other crucial tasks working on customer relationship building.
Increase customer retention rate ou can rejuvenate the bond between the customers and the products with email automation. Emails are a perfect way, and automation makes it easier to reengage with the subscribers.
Save time The more updated tools you have, the better email automation. Automated emails are easily sent to several subscribers at once - saving time.
Scalable communication Creating automated email workflows means better communication with as many subscribers as possible. It helps increase sales, boost conversions and complete the sales funnel quicker.
top reasons why automated email workflows are important for your business
For new subscribers, the first interaction is in the form of a welcome email. Renowned for increasing audience engagement by 80x faster, sending welcome emails is standard practice across all industries. Whenever a visitor subscribes or buys a product for the first, they expect a friendly email, whether they open it or not.
Email automation allows you to land lead magnets right in the customer’s inbox once they have visited your website looking for information. A lead magnet email consists of success stories, solutions to a problem, and more information that leads down to the conversion.
Marketers can set up email automation based on behavioral triggers. For example, if you observe a customer browsing a particular category, you can send emails that include complementary products or upsell the product.
Cart abandonment rates increase due to unexpected costs. It could be the taxes or shipping costs. So, if the cost is stopping a customer from making a purchase, then an automated cart abandonment email can do the trick for you.
Does it make a customer antsy if a confirmation email does not land in the inbox after making a purchase? Even if they receive an SMS confirming their purchase, email generates the sales authority. If you fail to automate a confirmation email, the customer may never buy from you again.
why we are the best people to do this for you ?
In a global landscape marked by continuous technology reinvention and increased competition, we bring you the expertise to help you navigate the space where technology complexity and business criticality converge, making a future-ready digital strategy a reality – today.
we work with you to build a solution for today and a roadmap for tomorrow, taking a personal approach to understanding your current pain points and drawing on our experience to recommend the best path forward.
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