Integrating SMS Automation software within existing business systems, such as CRM, ERP or marketing software, enables you to create and distribute data-driven, personalised text messages to employees, prospects, suppliers and existing customers at the exact moment the communication is required.
SMS Automation software can automatically identify prospective SMS campaign targets (e.g. customers who have not purchased for six months or recently bought a related product) and send them a promo code or other call to action via SMS.
This is also a cheaper, quicker way of distributing surveys, and usually results in an increase in responses due to the ease at which people can reply and communicate.
SMS Automation software can intelligently monitor all your business applications and automatically send personalised SMS messages such as order statuses, delivery notifications, event reminders, appointment confirmations, service reminders, contract renewals or news updates.
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What is SMS automation?
As the name suggests, SMS automation lets you schedule and send pre-written messages automatically to your recipients. You can trigger auto-messages to be sent out at a particular date and time either based on a customer activity or schedule messages to be sent over a period of time. With SMS automation, you can significantly reduce manual and repetitive tasks, save time, minimise operational costs, increase efficiency and improve business outcomes.
The primary reason businesses use SMS automation is scale. It allows businesses to not only send SMSes in bulk, but also personalise the messages at a granular level. For instance, with automation, you can add the recipient’s name, a unique discount code etc. effortlessly.
when you decide to invest in sms marketing here are few challenges we help you overcome.
Don’t Write Just One Automated Text Message - It can be tempting to create a general after-hours auto reply and consider yourself done. But there are a lot of other ways to use automated text messages. Use your imagination—and your business text messaging platform’s powerful features—to create a wide range of automated text messages.
Don’t Forget to Personalize Your Messages - Personalized messages are a great way to make customers feel like you’re giving them on-on-one attention. In fact, if you do it right, your recipients might not even know that your text is an automation. In your SMS templates, leave space for custom fields like names and loyalty statuses. Your business text messaging platform will insert that data into each outgoing text with help from merge tokens. Each recipient will receive a personalized message.
Don’t Be Afraid to Show Off Your Business’s Personality - An automated text message doesn’t have to be stiff and robotic. In fact, the more vibrant your texts are, the more likely your leads and customers will want to interact with your brand further. If your brand voice guide allows, consider adding some personality to your automated messages.
use cases of sms automation for Business
To send reminders A study found that no-show rates were 38% lower in patients who received an SMS reminder when compared to those who didn’t.
To confirm an action Once an action is completed, like placing an online order or booking a movie ticket, customers expect to be instantly notified of its status.
To keep users informed At every step of the customer journey, they would like to be informed. Every industry benefits from automating such messages.
To collect feedback To gauge the response of a customer, you need to collect feedback at the right time. With SMS automation, you can schedule and automate surveys to be sent out immediately after a purchase or the completion of a service.
To promote a service or product Promotional SMSes are an important sales tool for organisations. With messages about the launch of a new product, flash sale announcements, and free trials etc., brands convert customers in consideration stage to decision stage.
SMS marketing is an effective marketing channel for brands. Research shows that text messages have a 209% higher response rate than phone, email, or Facebook.
Whether individual or mass promotional campaigns, wake-up or happy birthday messages. Confirmations, reminders or transactional notifications and information. With the tools available today, the level of personalization required for these communications is achieved easily without human interaction.
with sms automation you gain a high level of control of the process. And you can implement well-thought actions to trigger the events you want to see played out and strengthen the bond with your customer.
You can also anticipate the moments where your customer is susceptible to contact your support team. Then, proactively provide him the help or the answer in advance to minimize the need to spend your support team time.
with automation you cover most of your customer journey touchpoints automatically while ensuring a high level of personalization. This means that you optimize your team resources and increase their productivity.
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