why your mobile marketing strategy should include aso
Over 65% of app downloads come from app store searches. if you’re not investing in ASO, you’re missing out on the largest discovery channel available to your app.
Whether users land on your app page via search ads, social media ads, or native ads, your app page plays a major role in convincing these users to download your app.
Overall, app retention rates are low and dropping year over year. But the 30-day retention rate for organic installs is, on average, 25% higher than non-organic installs and dropping at a much slower pace.
There are more than 2 million apps in the app stores, so getting featured on the stores is an opportunity that comes to very few.
ASO works! There is no question that when executed carefully, ASO can generate excellent results.
There are a lot of factors that can impact your app’s visibility and organic downloads
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly what is app store optimisation ?
App Store Optimization, or ASO, is often referred to as mobile SEO or SEO for apps. This analogy comes in pretty handy when understanding the overall principle of ASO. But the app stores and the web are two very different ecosystems, It is the process of optimizing apps to increase their visibility on major app stores, such as App Store for iOS, Google Play for Android
While the App Store and Google Play have the same objective – to help users discover and download new apps. But both stores have a very different look and feel when it comes to app page and search results. Some of these differences have a major impact on how you should optimize your app.
When supporting an app’s development through ASO positioning, developers and marketers sometimes make mistakes that hamper their main objective: to make their applications more visible and obtain the highest number of downloads possible.
Ignoring ASO’s existence and impact - it pays to acknowledge ASO and its scope in order to avoid major mistakes.
Using the wrong keywords - Depending on the app you’ve developed, determining the right keywords to use should be fairly straightforward.
An impactless aesthetic (icon, screenshots, etc) - Visual resources – the app’s icon, screenshots, featured images and video – can be of the utmost importance and play a huge part in ASO positioning. Overlooking this visual element would be a significant mistake.
Not performing A/B tests to improve metrics - This functionality is extremely useful, and not using it would be a mistake. More tests mean extra data and the ability to improve your app’s performance.
Ignoring location - One common ASO error to avoid is literally translating the text of your app from one language to another. Ideally, the text should be adapted and optimized for the best possible ASO.
Not linking to other content - Let’s say someone finds your content through organic search. They read the entire article, and feel that it answered their question in full, but now they have other questions around the topic they want to explore.
few of the most important ways to measure the performance of your blog
Overall Blog Visits how many visits does your blog rake in in a given period of time?
Traffic Source Breakdown –Where is the traffic to your blog coming from? Social media? Organic search? Referrals?
Blog Homepage Visits – Of your overall blog visits, how many can be attributed to the homepage of your blog?
Average Views per Post This metric is good for understanding how each individual blog post contributes to overall traffic.
Average Inbound Links per Post Are you creating content worth linking to? Inbound links are extremely valuable currency in the land of search engines.
New Blog Leads Traffic is all well and good, but leads (and customers!) are a much better indicator of your blog's impact on your business' bottom line.
the top reasons why aso is so important for your mobile app marketing strategy
Search queries in the app stores are generally shorter than on the web. People tend to search for specific apps by their brand name or are looking for new apps that can serve an exact need.
In the app stores, keyword optimization is limited to the app title, subtitle, and keyword field or long description.
App stores rely on app download velocity to assess authority. The more downloads an app receives over an amount of time, the higher the ranking chances of the app.
app stores rely on user metrics such as Uninstall Rate or Retention Rate to feed their algorithm
why we are the best people to do this for you ?
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