why your off page strategy should include directory submissions
There are many websites on the internet that provide you with quality backlinks, but quality backlinks help you increase your domain authority.
Directories don’t ask for a reciprocal link as standard practice and so usually, landing a listing is a valuable and trusted one-way link opportunity that can help further SEO ranking.
Web crawlers – the automated programs that ‘crawl’ the internet looking for new websites and content – pick up on directory listings quickly.
When a Directory Submission is successful and a link appears alongside other related businesses and listings, this reinforces the theme of the site to search engine algorithms, further improving the machine learning comprehension
Directory Submission is considered a good ‘all-rounder’ when it comes to SEO practices – it is off-site, it provides exposure and back-links, and provides brands details to a relevant and already-interested audience.
There are several reasons you should consider directory submission services.
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exactly what is directory submission for seo ?
SEO comprises activities both on and off the website. On-site, this includes the publication of relevant, timely and shareable content as well as the optimisation of user experience factors. Off site, this includes links to the site from other high-authority sources and positive mentions of the brand. One valuable off-site element to SEO is Directory Submission, which falls under the category of links from appropriate, authoritarian sources.
Online directories are digital catalogues of websites and other online sources. These directories are searched by internet users looking for brands or businesses in certain sectors or industries to meet their needs, and so those browsing these sites are usually already interested in whatever it is the business is trying to sell.
most common mistakes that come up during off page seo and directory submissions.
Directory submissions aren’t dead. In fact building links from high-quality, localised and industry-relevant directories might just be one of the most overlooked tactics in the modern SEO’s repertoire.
Link exchanges go against Google’s Webmaster Guidelines and directories that require a link in return are typically the spammy kind.
ignoring Google crawl rate of the page your listing will feature on - If the URL has not been crawled in the last 45 days, it is a fairly good indicator that Google won’t place significant value on a link from the page.
not using keywords in the listing title - Keywords used in the title of the listing will usually become anchor text
not making good use of the description section - Most directories allow enough room for a reasonably lengthy description
not varying the titles and descriptions of your submissions as much as possible - Google hates duplicate content, so put a little effort into changing up your titles and descriptions.
not staggering your submissions over time - Google doesn’t like mass directory submissions – doubly so if it appears like they were done using automated software.
few of the most important ways to measure the efficacy of directory submission
Link profile diversity The best way to check whether a directory is worth submitting to is by checking the quality of the other listings on the site.
Trust and authority – good directories are human-reviewed and scrutinize every submission
Relevancy – many SEO’s believe that Google uses directories to help categorise sites
Referral traffic a good way to gauge if your directory submissions strategy is working would be to track referral traffic coming from the directory website.
link generationA quick way of generating links to supplement time consuming blogger outreach and content development activities
the top reasons why a directory submissions such an important part of your digital marketing strategy
In many cases, those browsing a directory will not already be aware of the brand and so this puts the company name in front of a new audience, furthering their exposure.
SEO activities take time, technical know-how and can be expensive. Directory Submission however, can be quick and is often free – although where a cost is incurred it is not usually excessive.
Directory Submission is considered a good ‘all-rounder’ when it comes to SEO practices – it is off-site, it provides exposure and back-links, and provides brands details to a relevant and already-interested audience.
Gaining a listing on a relevant and high-authority directory site provides several elements to help improve a brand’s SEO ranking
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