why your business needs on page seo and keyword research
On-page SEO helps search engines analyze your website and the content connected to it so that it can identify if a searcher’s query is relevant to your site.
Google is constantly updating their algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. As Google’s algorithm develops, so should your website.
It is essential that your website and its content, including what is visible to users (i.e. media, content, images) and what is visible to search engines (i.e. meta data, HTML), are optimized to the latest practices used by companies like Google and Bing.
Whether you have a big or small business, it is important to optimize a website’s on-page SEO. SEO represents one of the most common digital marketing strategies, and it remains super popular because of its reliable return-on-investment.
As much as half of all website traffic comes from search engines like Google or Bing, this means that close to 40% of online revenue comes from search traffic as well.
our highly specialized, dedicated on page seo team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does on page optimisation work?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.
are you ensuring to avoid the foremost common on page SEO mistakes?
when you decide to start optimizing your web presence for search, there are some common mistakes we help you avoid.
Slow site speed can deter people when they try to access content on your page. Inevitably, slow site speed will cost you hard-earned SEO traffic.
When it comes to having reviews about a product or a service, one can expect both positive and negative ones. However, the total number of reviews increases the social proof for your business and contributes to localized search ranking factors.
Lack of Location-Specific Pages - According to a Google Report, searches consisting of location-specific keywords and "near me" have seen a rise, especially with mobile users.
Duplicate Content - Duplicate content refers to content that is either similar or identical to other content on your site.
Broken Images and Missing Alternative Texts - Alternative tags, or alt tags, are HTML attributes of images that help describe the content.
Outdated Content and Information on Site - The old content on your website can drag down your site's authority.
How To Measure on page seo Performance and Results
Keyword density Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio
Keywords in headings and subheadings Headings help users and search engines to read and understand text.
Internal linking is when a site links to URLs located on the same domain, external linking is when a site links to URLs located on other domains.
Keyword rankings Keyword rankings are an obvious, yet critical SEO metric to track. They help you benchmark your progress
Organic visibility is a score that measures how much organic search traffic your site gets compared to the total available clicks.
Page speed and Core Web Vitals focuses on three aspects of the user experience — loading, interactivity, and visual stability
Crawl errors it’s not always good to have a high number. Crawl errors, for example, should always be avoided.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
the top reasons why on - page seo is such an important part of your digital marketing strategy
Producing quality content is the first most important aspect of on-page SEO. Without having high-quality content, title tags, keywords, and headings all won’t have much of an impact.
Content structure is another important piece of on-page optimization. This comes down to making sure that your website is user friendly.
Title tags are probably the most important thing you need to optimize when it comes to on-page optimization. It makes sense too. This is your chance to let everyone know exactly what your page is about.
Heading tags are another very important ranking factor. It used to be thought that specifically H1 tags were the most important.
Optimizing images is another way that you can improve your relevance to target keywords via on page seo
Internal links are an underrated aspect of on-page optimization. The reason it is so important is that it allows you to pass authority from page to page within your website.
why we are the best people to do this for you ?
We at BluStream are specialists in local SEO. Using our unrivaled skill and technology, we have more than 20 years of experience in digital marketing and have assisted our customers in generating millions in revenue over the last five years.
If you’re too busy with your company to concentrate on all the factors that go into off-page SEO and measuring your on- and off-page SEO efforts, you should team up with us
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