If sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.
Search engines like Google measure off-page SEO factors, like the number and quality of backlinks to websites.
Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others.
a page without off-site optimization is like a wedding without invitations. It’ll become a no-show.
SEO gives you organic results for a lower cost than other advertising options.
our highly specialized, dedicated off page seo team drives outcomes
if you are interested in a better kind of digital marketing we're here to help you scale.
exactly how does off page seo work?
On-page SEO is something you have complete and utter control over, whereas that’s not always the case for off-page SEO.
For example, if I reach out and ask someone to link to me, that’s off-page SEO. Why? Because I didn’t change anything about my website during that process. Conversely, if I improve my page speed by optimizing some images, then that’s on-page SEO because I made that change directly on my website.
If you’re ever confused as to which “bucket” an SEO tactic falls into, ask yourself whether it’s entirely within your control. If the answer is no, then it’s most likely an off-page SEO tactic.
are you ensuring to avoid the foremost common off page SEO mistakes?
when you decide to start optimizing your web presence for search, there are some common mistakes we help you avoid.
Off-Page SEO Mistake #1: Comment Spam - Leaving comments on other blogs with a link back to your website does absolutely nothing for your rankings.
Off-Page SEO Mistake #2: Buying Links - Google and the other search engines are getting really good at sniffing out purchased links.
Off-Page SEO Mistake #3: Article Marketing - Don't waste your time creating content for someone else's site when you could be creating original content for your own
Off-Page SEO Mistake #4: Directory Submissions - you dont need to be in all directories Add your business to the directories that actually matter.
Off-Page SEO Mistake #5: Unnatural Linking - earlier this year Google updated their Webmaster Guidelines' Link Scheme document which points to Google devaluing unnatural links in off-site content like press releases and guest blog posts.
Off-Page SEO Mistake #6: Off-site Blog - If you're blogging and creating awesome content, do it on your own site! Don't host your blog somewhere else like WordPress or Blogger, separate from your main site
How To Measure off page seo Performance and Results
Number of referring domains Not only does having more links from unique websites (referring domains) equate to higher rankings, but also more organic search traffic.
Link authority Not all back links are created equal. Quality matters.
“Dofollow” vs. nofollow Google doesn’t transfer PageRank across nofollowed links (i.e., links with a rel=“nofollow” tag), so it pays to prioritize the building of followed (“dofollow”) links.
Local Search Ranking It’s so important because it shows the true intent of the customer. Local SEO is all about dominating the Google Knowledge panel
keyword ranking can help you identify which keywords you’re ranking strongly for, keywords where you’re weak, and untapped ones where your competitors are earning search engine rankings
click-through rate The click-through rate (CTR) represents the percentage of users who clicked on your website from the SERP.
bounce rate Your bounce rate represents the percentage of users who visit your site but leave without further interaction.
website authority over time Your website's authority score predicts how well a domain will rank.
the top reasons why off page seo is such an important part of your digital marketing strategy
Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).
As SEOs, content marketers, and bloggers know, backlinks are currently the most important off-page SEO factor.
natural links from authoritative and relevant websites act as an independent “vote of confidence,” which helps search engines trust your website more.
search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future
Content marketing also works well with other off-page techniques like link building, social media, and PR.
Off-page SEO includes any signals that tells Google and other search engines that your site is valuable to your audience. Inbound links are one example.
why we are the best people to do this for you ?
We at BluStream are specialists in local SEO. Using our unrivaled skill and technology, we have more than 20 years of experience in digital marketing and have assisted our customers in generating millions in revenue over the last five years.
If you’re too busy with your company to concentrate on all the factors that go into off-page SEO and measuring your on- and off-page SEO efforts, you should team up with us
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